Group BTS ranked first in the Boy Group brand reputation.
According to the Korea Corporate Reputation RAND Corporation, the Boy Group brand reputation was analyzed in the order of the BTS 2nd place EXO 3rd place Astro in the Big Data analysis in December 2019.
The consumer behavior analysis of 62,828,691 Boy Group brands measured from December 12th to December 13th 2019 measured the participation of JiSooooo, MediaJiSooooo, Communication JiSooooo, and Community JiSooooo in Boy Group brands. Compared to the last November brand Big Data 62,828,691, it decreased by 5.63%.
Brand reputation JiSooooo is an indicator created by brand Big Data analysis by finding out that consumers' online habits have a great impact on brand consumption. The analysis of the Boy Group brand reputation can measure the positive evaluation of the Boy Group, media interest, and consumers' interest and communication. The brand monitor analysis of 100 brand reputation editors was also included.
The top brand of BTS (RM, Sugar, Jin, Jhop, Jimin, Bhu, and Jungkuk) became the participating JiSooooo 2,357,728 MediaJiSooooo 2,941,024 Communication JiSooooo 3,429,644 Community JiSooooo 3,454,640, and brand reputation JiSooooo 12,183,036 It was analyzed as. Compared to the last November brand reputation JiSooooo 19,549,515, it fell 37.68%.
The second-ranked EXO (Suho, Chanyeol, Kai, Dio, Baekhyun, Sehun, Siumin, Lay, Chen, Tao, Luhan, Chris) brand became a brand with participation JiSooooo 816,288 MediaJiSooooo 2,152,704 Communication JiSooooo 2,065,825 Community JiSooooo 2,213,982 The results were analyzed by JiSooooo 7,248,798. Compared to the last November brand reputation JiSoooo 4,322,578, it rose 67.70%.
Third place Astro (MJ, Jinjin, Cha Eun-woo, Moon Bin, Laki, and Yoon San-ha) brand was analyzed as JiSooooo 3,346,232 with participation JiSooooo 201,168 media JiSooooo 1,502,720 communication JiSooooo 366,136 Community JiSooooo 1,276,208. Compared to the last November brand reputation JiSoooo 1,348,760, it rose 148.10%.
The fourth-place Seventeen (Scoops, Junghan, Joshua, Jun, Hoshi, Wonwoo, Uji, Dogyeom, Mingyu, Diet, Seung Kwan, Vernon, Dino) brand became JiSooooo 407,528 MediaJiSooooo 976,128 Communication JiSooooo 584,294 Community JiSooooo 327,102 The results were analyzed as JiSooooo 2,295,052. Compared to last year's November brand reputation, JiSooooo rose 48.05%.
The fifth brand of WINNER (Kim Jin-woo, Lee Seung-hoon, Song Min-ho, and Kang Seung-yoon) was analyzed as JiSooooo 104,016 Media JiSooooo 748,032 Communication JiSooooo 513,346 Community JiSooooo 475,928, and brand reputation JiSooooo 1,841,322. Compared to the last November brand reputation JiSoooo 1,588,580, it rose 15.91%.
"The Boy Group brand reputation in December 2019 Big Data analysis shows that the BTS brand ranked first. The Boy Group brand category decreased 5.63% compared to the previous November brand Big Data 62,828,691. According to the Cebu City analysis, brand consumption fell 3.91%, brand issues rose 13.33%, brand communication fell 22.01%, and brand spread fell 16.04%. "
"The BTS brand, which ranked first in the Big Data analysis in December 2019, was highly analyzed in the link analysis as "Thank you, greeting, winning". In keyword analysis, "MAMA, litigation, JTBC" was analyzed highly; in positive ratio analysis, positive ratio was 64.82%. According to the BTS brand Cebu City analysis, brand consumption fell 23.95%, brand issue fell 18.78%, brand communication fell 50.64%, and brand spread fell 41.24%. "
The 30th place in the Boy Group brand reputation in December 2019 is BTS, EXO, Astro, Seventeen, WINNER, New East, CIX, Golden Child, Tomorrow By Together, NCT, GodSeven, Big Bang, Bix, Super Junior, MonsterX, Bigton, StLay Kids, Infinite, Hotshot, Shiny, AB 6IX, The Boys, Blockbee, 2PM, SF9, BTOB, Pentagon, Myth, Limitless, TVXQ were analyzed in order.