On the 8th, SM Entertainment released a trailer video announcing the start of the #EXODEUX (#EXODUX) promotion through its official website and various SNS accounts, saying, "EXO has entered a comeback countdown with a breakthrough promotion." "We will raise expectations for new albums with a different teaser promotion that combines the concept of regular 6th album and EXO's world view storytelling that has been going on since its debut."
The trailer video foresaw the emergence of another EXO, the so-called X-EXO, created by the red energy, the subject of the conflict, and the Battle of the "EXO" versus "X-EXO" to be unfolded in the future. X-EXO's various SNS accounts are also opened, and various Contents such as teaser images, videos, and music video teasers produced with contradictory concepts are released sequentially through EXO and X-EXO accounts.
The '#EXODEUX' mobile promotion is also held and the Battle situation of EXO and X-EXO is shown in real time based on the user's response index such as the number of 'likes' of Content, retweet and comment number released to both accounts. We will also release reward Content for the concept that we won at Battle.
EXO's regular 6th album OBSESSION will be released on November 27th and can be purchased at various on-line and offline music stores.