Products that apply the K-pop Concert essential item, Cheongbongdo IoT (Internet of Things), are popular. The cheering culture, which started with the symbolic balloon, has now developed into a fun level where the audience becomes part of the performance by remotely controlling the cheering rod at the Concert and changing it into a colorful color.
Kim Seong-su, CEO of Bittro, 41, said in a recent interview that he first introduced a wireless LED (light emitting diode) bracelet at Happy Together, a performance commemorating Park Hyo Shin's 15th anniversary in December 2014. The LED bracelet presented to the audience produced a spectacular view of the audience with various colors for each song by Park Hyo Shin.
“I thought it would be nice to introduce it to Korea by watching the British band Coldplay’s trademark LED bracelet, the Gyro Band,” Kim said. “I had a relationship with Park Hyo Shin, who was looking for a company that could make LED bracelets in Korea.”
The joy of discovering the “big hit” item was a moment. Although it caused the sensation, entertainment YG Entertainment companies were reluctant to use LED bracelets, saying, "I already used it for Park Hyo Shin Concert." For about a year, CEO Kim confessed that he had increased his debts because he could not win an LED bracelet, and LED bracelet 'conband' was used during his debut on 'icorn' in October 2015.
Kim was worried about installing IoT on the support rod beyond the LED bracelet. At that time, LED support rods were only one or two colors. There was a cheering stick that YG Entertainment Company YG Entertainment had, but China 'fake' cheering stick was sold in front of Concert.
“YG Entertainment was worried about the launch of the IoT cheering stick because of the price,” Kim said. “The simple LED cheering stick was about 15,000 won, but the IoT cheering rod was more than twice as high as 35,000 won, which was more than twice as likely to be a backlash from fans.”
However, IoT cheering rod has changed to the essential item that entertainment YG Entertainment wants. With the introduction of the IoT cheering rod, it became an opportunity to eliminate the cheering rod of China Mountain. “The same “fake” cheering sticks were not responding at the Concert, so fans started buying only official cheering sticks,” Kim said.
Bitro is making cheering poles for top k pop singers in Korea such as IU, EXO, Super Junior, and NCT. The EXO Cheerbong, which was introduced this year, is equipped with more than 40 LEDs, which can produce various letters. It is an item that expresses the identity of the idol group, so it analyzes and designs various elements such as fan club name and artist's nickname.
Kim said that the culture of Cheerbong is now spreading around the world. Bitro produced and supplied nine idol Nine percent of China last year and the cheering pole of ONER this year. As Korea's fan club culture has become popular, overseas demand for official cheering rods is increasing.
“We are now developing IoT products that are used in various areas, such as sports and animation, as well as idol performances,” Kim said. “We are YG Entertainment with bat cheering bars based on the sound of vibration and cheering when we hit with Japanese baseball teams.”
Kim Seong-su beat, representative, first introduced IoT to cheering pole .. 'EXO, NCT and IU cheering rod production'