Hewitech has renewed its contract with Chung and released some of the TV commercial shooting sites next year, which was held on the 13th, but the concept of advertising was dismissed as a foreign secret.
“Jung Woo-sung understood the direction and concept of the advertisement in 2020 and gave off all the charm to the level above Conti,” said a Hewitek official. “We can expect applause every time the cut sign falls,” he said.
“Among the 4,700 respondents who answered the direct store survey, 85.8% of the respondents chose the “performance of the product itself” to decide the purchase, and while they did not miss the core of the massage chair, the campaign with Actor Jung Woo-sung is synergistic,” he said. “We will launch new campaign ads as soon as possible next month.”
In the actual survey, the first brand recognition route was overwhelming with an average of more than 60% of TV CF compared to online advertising or outdoor advertising. In addition, 32.4% of the respondents answered that they know the brand well.