group EXO (EXO) has entered the comeback countdown with a breakthrough promotion.
EXO, which will announce its regular 6th album OBSESSION on the 27th, released a trailer video on the official EXO website and various SNS accounts at 0:00 on the 8th to announce the start of the # EXODUX promotion.
The '# EXO Duce' promotion is expected to raise expectations for the new album with a different teaser promotion that combines the concept of the regular 6th album and EXO's world view storytelling that has been going on since debut.
The trailer video, which is released, is receiving a hot response by foreshadowing the emergence of another EXO, the so-called X-EXO, which was created by the red energy, which is the subject of the conflict, and the Battle of EXO vs. X-EXO, which will be unfolded in the future.
In addition, various SNS accounts of X-EXO will be opened, and various Contents such as teaser images, images, and Music Video teasers produced with contradictory concepts will be released sequentially through EXO and X-EXO accounts, which will focus attention on global fans.
Also, at 12 o'clock tonight, we will open the '# EXO Duce' mobile promotion page, show the Battle situation of EXO and X-EXO in real time based on the user's response index such as the number of 'likes' of Content, retweet and comment number released to both accounts, and show reward Content for the concept that won in Battle in the future. It is expected to be EXO Duce' promotion.