There are fashion brands that have been chosen by famous celebrities who are well known for their clothes, such as Actor Gong Hyo-jin and Lee Sung-kyung, and broadcaster Kim Na Young. It is a female dEly look brand 'Vokaba' that attracts attention by raising sales more than 8 times in two years.
Seo Bo-ae, who leads Boca Baca, presents a design that is comfortable and feminine in elegant silhouette. The details are emphasized with points such as frills (water texture), Race (net shape), and florals (flower pattern) in simple basic design.
Wrinkles are placed on the blouse or knit shoulder to save the volume or to inflate the sleeve. One Piece is designed to spread as you go down while highlighting the upper body line by holding the waistline to wrinkle.
“I wanted to create an Ely look that was not normal,” said Seo. “I’m also worried about materials that enhance activity because it’s clothes I wear in everyday life.”
Seo started his business with seven blouses because he wanted to have his own clothing brand while working in the fashion industry in the past. I was a burden to go out wearing only one T-shirt, and the blouse was well suited to denim and judged it to be an item suitable for any place. First, we decided to focus on core products and expand the category.
The forecast was right: the blouse became a flagship product and a long-standing seller, which announced the Bocavaca name; Juliet Race Blouse had more than 20 additional productions due to a flood of requests for repurchase.
Seo is trying new itms every season, including knit, One Piece, Cardigan and Blazer (jacket). The recently introduced 'Laura Buttondown Shirt Dress' is attracting consumers' attention as Actor Gong Hyo-jin wears it in the drama.
The core customer base in Bocabaca is a female customer in her 30s, making it easy for anyone to wear because it makes it a free-size concept from 44 to 66.
Seo is introducing the clothes designed by himself at the global e-commerce platform 'Cafe 24' solution-based site. For customers who want to start a business, they also operate an offline store and showroom near Seoul Boulevard Road.
Recently, inquiries about overseas customers who have encountered Bocabaca products through social network services (SNS) are also increasing. Seo is responding by building an English mall. In the future, we plan to increase the proportion of overseas business and enter the global market in earnest in the second half of next year.
“We will continue to show the style of Boca Baca,” said Seo. “Even if we go slow, we will always make clothes that will be loved by our customers without losing our initials.”