The Korea Institute of Corporate Reputation measured 62,828,691 Boygroup brands from October 7 to November 8 through consumer behavior analysis, and measured the participation of Boygroup brands, media JiSooo, communication JiSooo, and Community JiSooo. Compared with the brand Big Data 55,044,155 last October, it increased 14.14%.
The top brand of BTS (RM, Sugar, Jin, Jhop, Jimin, Bhu, Jungkook) became JiSooo 3,100,240 MediaJiSooo 3,621,120 Communication JiSooo 6,948,851 Community JiSooo 5,879,304, and brand reputation JiSooo 19,549,549,5 It was analyzed as 15. Compared with the brand reputation JiSoo 13,209,186 in October, it rose 48.00%.
“BTS brands were analyzed highly in link analysis, ‘beautiful, love, and accidental’, and ‘concert, Jungkook, and Ami’ were analyzed highly in keyword analysis. In the analysis of positive negative ratio, positive ratio was 81.20%. According to the BTS brand detailed analysis, brand consumption rose 9.49%, brand issue rose 34.19%, brand communication rose 89.43%, and brand spread rose 46.59%. "
The top 30 November Boygroup brand reputations for 2019 include BTS, EXO, NU'EST, Super Junior, Big Bang, Winner, SHINee, Seventeen, AB6IX, NCT, Bigton, Tomorrow By Together, Hot Shot, Astro, Biggs, Ones, Infinite, Stray Kids, Godseven, VAV, Bittoobie 2PM, TVXQ, HTZ, The Boys, SF9, Berry Berry, Noir, BAP, and Pentagon were analyzed in order.
Brand reputation JiSooo is an indicator created by brand Big Data analysis by finding out that consumers' online habits have a great impact on brand consumption. The analysis of the Boy group brand reputation can measure the positive evaluation of the Boy group, media interest, and consumers' interest and communication. The brand monitor analysis of 100 brand reputation editors was also included.