The award-winning "Smart Solution" newspaper commercial is an advertisement produced in conjunction with TV commercials. This newspaper advertisement started with a somewhat wrong idea of 'Let's make it like a picture'. It was not a newspaper advertisement that I saw as I passed through the article, but I wanted to make a picture so that I could draw attention, read the message, and watch it somewhere. This was the idea from confidence in the advertising model, Park Bo-gum, and confidence from Shinhan SOL, which leads digital banking.
The visuals featured a different Park Bo-gum than before. In the bright and cute Image of Park Bo-gum, he drew a manly and confident figure and used black and white to express a sophisticated and chic figure.
Copy was trying to give digital banking a leading Image through a concise and confident copy that gives a big picture rather than a detailed description of the function. Newspaper advertisements such as this picture could have a protruding and attracting attention among newspaper advertisements filled with information. It also actually created viral effects such as collecting newspaper ads and posting them on individuals' blogs.
Thank you again for the award and I will continue to do my best to produce interesting and differentiated newspaper ads. Thank you.
Lee Byung-chul, head of brand promotion division
It is like a 'picture' that captures the eye and takes out