EXO (EXO), which announces its regular 6th album obsession (Option) on the 27th, has entered comeback Countdown with a breakthrough promotion.
A trailer video was released to announce the start of the #EXODEUX (#EXODUX) promotion through the official EXO website and various SNS accounts at 0:00 on the 8th, and the #EXODEUX promotion is expected to raise expectations for the new album with a different teaser promotion that combines the concept of the regular 6th album and EXO's world view storytelling that has been in place since its debut.
The trailer video released on the day is receiving a hot response, foreshadowing the emergence of another EXO, the so-called X-EXO, created by the red energy, which is the subject of the conflict, and the confrontation between EXO vs. X-EXO, which will be unfolded in the future.
In addition, various SNS accounts of X-EXO will be opened, and various contents such as teaser images, videos, and music video teasers produced with contradictory concepts will be released sequentially through EXO and X-EXO accounts, which will focus attention on global fans.
Also, at 12 o'clock tonight, we will open the '#EXODEUX' mobile promotion page, show the confrontation situation between EXO and X-EXO in real time based on the user's response index such as the number of 'likes' of contents released to both accounts, retweet and comment number, and show reward contents for the concept that won the confrontation in the future. It is expected to be a motion.
EXO's regular 6th album obsession will be released on the 27th and can be purchased at various on-line and off-line music stores.
Photo: SM Entertainment