This AD was created in a way that Park Bo-gum introduced the differentiated features of mobile banking Open banking as if it were talking to customers. The new AD was unveiled on TV, social networking (SNS), movie theaters, buses and subways all at once the day before. Shinhan Bank's official SNS account also featured a viral video of 'Sol's Song', which includes various scenes of shooting behind-the-scenes and Actor Park Bo-gum.
"We have created this AD to help more customers enjoy the Shinhan Bank Open banking Service, which has differentiated competitiveness," said Shinhan Bank official. "We hope that the Open banking Service will be effectively delivered to customers through the model Park Bo-gum."