Shinhan Bank announced on the 31st that it released a new AD 'Tenshidon SOL' which was produced with actor Park Bo-gum.
In this AD video, which was created to enable users to use all bank accounts in the transaction through a mobile banking app, Park Bo-gum helps customers easily understand the differentiated functions of Shinhan Bank mobile banking 'SOL' Open banking.
In this AD, which is produced in two episodes, Park Bo-gum seems to be talking directly to viewers, and it shows benefits that can be enjoyed in the opening banking of 'SOL' such as integrated inquiry and transfer of other accounts with 'SOL' as one of 'SOL' to help not only asset management but also asset growth.
Park Bo-gum, who showed a pleasant and funny appearance in the first half of the year, shows a familiar and sophisticated appearance in this AD.
The new AD video can be seen on TV, SNS (social media), movie theater, bus, subway, etc. on the 30th, and Shinhan Bank's official SNS account can also check the viral video of 'Sol-do-Song', which shows various scenes of shooting behind-the-scenes and actor Park Bo-gum.
"We have created this AD to help more customers enjoy the Shinhan Bank Open banking service, which has differentiated competitiveness," said Shinhan Bank official.