Jewelry brand Shome corrected the wrong part of the cancellation of the event and announced the participation of actor Song Hye-kyo in the Private event.
“I once again express my understanding of the part that urgently delivered the cancellation of the official photo call event yesterday,” said a public relations official at Shome Korea on the 17th. “The situation was delayed due to the time difference with France headquarters, which caused confusion. “Song Hye-kyo will be attending an informal internal event this evening,” he explained.
This is the position to proceed with the informal internal event as scheduled on the afternoon of the 17th. Song Hye-kyo, who is working as a model, will attend, but the photo shoot of the media will not be done.
On the 16th, Shome announced that the photo call, which was scheduled to be held at a department store in Sogong-dong, Jung-gu, Seoul, was canceled on the afternoon of the 17th. Song Hye-kyo was interested in the official event in front of the reporters; however, after the news of Sully's death, he hurriedly canceled the photo call and expressed his condolences.
Next is Shome Korea Official Announce
First of all, I would like to express my understanding again about the part that urgently delivered 'Cancel the official photo call event' yesterday.
I thought that the mourning that we can express in the sad Bibo was canceling the personal photo call event attended by the brand ambassador,
Please understand the confusion caused by the delay in the situation due to the time difference with France headquarters.
The unofficial internal event, which was planned with the canceled official photocall event, will be attended by Shome Global Executives from France and Hong Kong, and Shome APAC Ambassador Song Hye-kyo.
Thank you.