The group BTS ranked first in the Big Data analysis in October 2019, the top 100 Idol group brands.
RAND Corporation has extracted 137,483,547 Idol group brands from 24th to 25th of last month to analyze Big Data of Idol group brand reputation. It is the consumer participation in Idol group 100 brands with JiSooooo, MediaJiSoooo, Communication JiSooooo, Community JiSooooo The brand reputation JiSooooo was analyzed by measuring. Compared with the Idol group's top 100 brands Big Data 142,702,697 in September 2019, it was down 3.66%.
Brand reputation JiSooooo is an indicator created by brand Big Data analysis by finding out that consumers' online habits have a great impact on brand consumption. Through the analysis of the Idol group 100 brand reputation, it is possible to measure the positive evaluation of the Idol group 100 brands, media interest, and consumer interest and communication. The evaluation of 100 brand-name editors was also included.
The top brand, BTS (RM, Sugar, Jean, Jayhop, Jimin, Bue, and Chungkuk), became the participating JiSooooo 2,741,640 MediaJiSooooo 1,814,401 Communication JiSooooo 4,129,489 Community JiSooooo 5,278,402, brand reputation JiSooooo 13,963, It was analyzed as 932. Compared with the brand reputation JiSoooo 11,902,265 in September 2019, it rose 17.32%.
The second-ranked (Girlssssss) children (Soyeon, Miyeon, Minni, Sujin, Wugi, Shuhwa) brand was analyzed as JiSooooo 8,778,454 with participation JiSooooo 290,752 media JiSooooo 617,125 communication JiSooooo 3,915,870 Community JiSooooo 3,954,707 ... Compared with the brand reputation JiSoooo 3,768,632 in September 2019, it rose 132.93%.
The third place is EXO (Suho, Siu Min, Baek Hyun, Chen, Lay, Dio, Chan Yeol, Kai, Sehun), and the EXO brand becomes JiSooooo 231,000 Media JiSooooo 1,469,891 Communication JiSooooo 1,805,293 Community JiSooooo 1,269,126. It was analyzed as 4,775,310 oo. Compared with the brand reputation JiSoooo 4,251,165 in September 2019, it rose 12.33%.
The fourth-ranked MamaMOO (Sola, Moonbyeol, Wheein, and Hwasa) brand was analyzed as JiSooooo 4,384,254,254 media JiSooooo 725,635 communication JiSooooo 1,582,517 Community JiSooooo 1,776,637 and brand reputation JiSooooo 4,384,254. Compared with the brand reputation JiSooooo 5,285,411 in September 2019, it fell 17.05%.
The fifth-ranked brand, Black Pink (JiSooooo, Jenny, Rose, Lisa), was analyzed as JiSooooo 4,322,480 with participation JiSooooo 376,640 media JiSooooo 704,573 communication JiSooooo 1,633,760 Community JiSooooo 1,607,507. Compared with the brand reputation JiSooooo 4,883,604 in September 2019, it fell 11.49%.
“In October 2019, BTS brands ranked first in the Idol group’s top 100 brand reputation rankings,” said Koo Chang-hwan, director of the Korea Corporation’s RAND Corporation. Compared with the Idol group's top 100 brands Big Data 142,702,697 in September 2019, it was down 3.66%. According to the detailed analysis, brand consumption rose 6.23%, brand issue fell 22.16%, brand communication rose 0.29%, and brand spread rose 7.80%. The positive rate for the Idol group was 56.99%, up 8.79% from 48.20% in September. "
“The BTS brand, which ranked first in the Idol group 100 brand reputation in October 2019, showed a high score of ‘Love, Beautiful, Impressive’ in the link analysis, and ‘Jimin, Jay Hop, and Birthday’ in the keyword analysis,” he explained. In the analysis of the positive ratio, the positive ratio was 76.55%.
RAND Corporation is measuring and presenting brand reputation through Big Data reputation analysis of domestic brands. The Big Data analysis of Idol group 100 brands in October 2019 was conducted through the idol brand Big Data reputation analysis and brand reputation monitor from September 24 to October 25, 2019.
The top 100 Idol group 100 brand reputations in October 2019 include BTS, (Girlsssssss) kids, EXO, MamaMOO, Black Pink, Eyes One, Girlssssss' Generation, Twice, Red Velvet, Super Junior, Oma Girlsssss, New East, Lovelies, Seventeen, Hot Shot, Girlsssssfriend, Winner, Tiara, SHINee, F-X, IT ZY, Astro, AB6IX, Apex, NCT, AOA, DreamCatcher, April, Space Girlsssss, Beast, One Earth, Infinite, Park Girlsssss, Laydiscord, BtoB, TVXQ, La Boom, Bix, ATIZ, DUBIZE, TOMOROWBITOGEDER, CERRY, STAY KISS, BERRIEY, BERRIEY, BEY, Momorand, Fiesta, MonsterX, SF9, Promis Nine, Girlsssss's Alert, Godseven, 2PM, Girlsssss of the Month, Girlssssss Day of the Month, Bigton, FT Island, CLC, Everglow, VAV, Purpleback, Third Eye, Wi Girlssssss, Wikimicky, Brown Eyed Girlssssss, 2AM, Blockby, BAP, Melody Pink, Pentagon, B1A4, EXID, Argon, Halo, Golden Child, CIX, Busters, On & Off, Jeckskis, Wonder Nine, Boyfriend, Grayssy, Nice Guys, Berrygood, Secret, After School, JYJ, Priestine, Nature, Dia, Pocket Girlssssss, New Kid It is Gugudan, Myth, Highlight, Tin Top, Nine Muses, Hello Venus, Cherry Blett, Dongkiz, Limitless.