Actor Lee Min-ho's Donation platform 'Promise (PROMIZ)' delivered Donation Money for Child waiting for adoption to Holt Child Welfare Society on the 17th.
The Donation Fund is a proceeds from the "Excellent: Draw a Milk Beard to Children" campaign conducted by Promise, which will be used to purchase a year-long milk for the adoption waiting Child, which is being protected by the Holt Child Welfare Society.
Under the value of pleasant sharing, 'Promise', which celebrates its fifth anniversary this year, has successfully carried out various campaigns with in-depth interest in the environment (water), Children, animals and other people who need help. This not only gives more people a careful view of the Donation object, but also plays a major role in improving the perception of Donation itself.
In particular, the 'Excellent' campaign, which took its first step in 2018, has the meaning of reexamining the state of adoption waiting for a new family without a promise, and it is evaluated that it realized social value in a new way of combining projects, designs and products, not just Donation format.
It is also noteworthy that the message was effectively expressed using the '' shape, which symbolizes the milk stains left on the mouth after drinking milk, and the graphic motif of the milk bottle. The 'Excellent' campaign, which links the design of the product to the purpose of Donation, also won the iF Design Award, one of the world's top three design Awards, in the 2019 'Social Campaign' category.
Lee Min-ho has been interested in the socially vulnerable and has been steadily promoting the 'excellent' campaign and has expressed his intention to actively participate in the social contribution activities of 'Promise' in the future.