group EXO member Kai was selected as the global ambassador for the luxury brand 'Gucci'.
Kai was selected as the male global ambassador for the Italian luxury brand, Gucci Eyewear, the first in Korea.
In response, Kai, who participated in the 2019 Autumn/Winter advertising campaign, is getting a hot response, proving the unrivaled value that has gripped the fashion world.
In this advertising campaign, Kai not only fully digests the concept with sensual visuals, but also conveys the message of the campaign that "I believe in the power of the individual" with deep eyes.
Also, Gucci's creative director Alessandro Michele said of the campaign's portraits taken by Kai, "We are unrelentingly expressing our own beliefs, values and personality by unravelling our own stories."
Meanwhile, Kai will release the first mini album "SuperM" of Super M on October 4th. It is a coalition team of seven people including Kai, Shiny Taemin, EXO Baekhyun, NCT 127 Taeyong and Mark, China group WayV Lucas and Ten.