EXO Kai selects Korea's first 'Gucci' eyewear global ambassador

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Kai of Group EXO was selected as the global ambassador of the brand Gucci for the first time in Korean.Kai was selected as the first Korean male global ambassador for Italian luxury brand Gucci Eyewear and participated in the 2019 Autumn/Winter advertising campaign.In particular, in this advertising campaign, Kai digested the concept with a sensual visual, and delivered the message of the campaign that he believed in the power of individuals with deep eyes.The campaign is getting a hot response, proving the value of Kai.Alessandro Michele, a creative director at Gucci, praised Kais character pictorials, saying, I am expressing my own faith, value, and personality without hesitation by solving my own story.Kai will release his first mini album SuperM on October 4, when he joins the combined team SuperM, which includes seven people including Shiny Taemin, EXO Baekhyun, Taeyong and Mark of NCT 127, and Chinese group WayV Lucas and Ten.
Kai of Group EXO was selected as the global ambassador of the brand Gucci for the first time in Korean.Kai was selected as the first Korean male global ambassador for Italian luxury brand Gucci Eyewear and participated in the 2019 Autumn/Winter advertising campaign.In particular, in this advertising campaign, Kai digested the concept with a sensual visual, and delivered the message of the campaign that he believed in the power of individuals with deep eyes.The campaign is getting a hot response, proving the value of Kai.Alessandro Michele, a creative director at Gucci, praised Kais character pictorials, saying, I am expressing my own faith, value, and personality without hesitation by solving my own story.Kai will release his first mini album SuperM on October 4, when he joins the combined team SuperM, which includes seven people including Shiny Taemin, EXO Baekhyun, Taeyong and Mark of NCT 127, and Chinese group WayV Lucas and Ten.

Kai of group EXO was selected as the global ambassador of the brand 'Gucci' for the first time in Korean.

Kai was selected as the first Korean male global ambassador for Italian luxury brand Gucci Eyewear and participated in the 2019 Autumn/Winter advertising campaign.

In particular, in this advertising campaign, Kai digested the concept with a sensual visual, and delivered the message of the campaign that he believed in the power of individuals with deep eyes. The campaign is getting a hot response, proving the value of Kai.

Alessandro Michele, a creative director at Gucci, praised Kai's character pictorials, saying, "I am expressing my own faith, value, and personality without hesitation by solving my own story."

Kai will release his first mini album SuperM on October 4, when he joins the combined team SuperM, which includes seven people including Shiny Taemin, EXO Baekhyun, Taeyong and Mark of NCT 127, and Chinese group WayV Lucas and Ten.