Boygroup Personal Brand Reputation 2019 Big Data Analysis results showed that BTS Jimin, Jungkook and Bue took the top spot.
RAND Corporation has extracted 110,265,368 brand Big Data from 527 individuals from August 12 to September 13 to analyze Big Data, a Boygroup personal brand reputation, and is a participatory JiSooo, MediaJiSooo, Communication JiSooo, and Community JiSooo that are created with consumer behavior analysis of Boygroup personal brands. I analyzed the brand reputation JiSooo. Compared to the 132,013,410 Big Data, a Boygroup personal brand reputation in August 2019, it was down 16.47%.
Brand reputation JiSooo is an indicator created by brand Big Data analysis by finding out that consumers' online habits have a great impact on brand consumption. Through the analysis of the Boygroup personal brand reputation, it is possible to measure the positive evaluation of the Boygroup personal brand, media interest, and the interest and communication of consumers. The analysis of the Boy group brand reputation included the analysis of brand value evaluation that measured brand influence and the qualitative evaluation of the brand reputation monitor.
In September 2019, the 30th place in the Boy group personal brand reputation was BTS Jimin, BTS Jungkook, BTS B, EXO Baekhyun, Astro Cha Jung Eun-woo, Mytin Song Yoo Bin, FT Island Choi Minhwan, Hot Shot Ha Sungwoon, BTS RM, BTS Jin, BTS Sugar, Super Junior Hee Chul, BTS Jet Lee Hop, NU'EST Minhyun, WINNER Kim Jin-woo, JBJ Kwon Hyun-bin, WINNER Song Min-ho, EXO Siu Min, Seventeen Jun, Pentagon Hui, Super Junior Kyu Hyun, AB6IX Lee Dae-hui, EXO Kai, The Boys Present, SHINee Minho, SHINee Taemin, EXO Ray In the order of Block Bifio, NU'EST Baekho and Bigton Han Seung Woo,
The BTS Jimin brand was ranked as the brand reputation JiSooo 8,637,327 with participation JiSooo 1,124,950 media JiSooo 1,529,619 communication JiSooo 2,799,005 Community JiSooo 3,183,753. Compared with the brand reputation JiSoo 9,076,953 in August 2019, it fell 4.84%.
Second, the brand of BTS Jungkook was the brand reputation JiSooo 6,758,543 with participation JiSooo 812,047 media JiSooo 1,050,338 communication JiSooo 2,561,270 Community JiSooo 2,334,888. Compared with the brand reputation JiSooo 6,449,652 in August 2019, it rose 4.79%.
Third, the BTS brand was revealed as JiSooo 6,380,836 with participation JiSooo 942,228 media JiSooo 860,957 communication JiSooo 2,191,881 Community JiSooo 2,385,770. Compared with the brand reputation JiSooo 8,012,641 in August 2019, it fell 20.37%.
The EXO Baekhyun brand was analyzed as JiSooo 3,080,555 with participation JiSooo 515,795 Media JiSooo 765,231 Communication JiSooo 877,757 Community JiSooo 921,772. Compared with the brand reputation JiSooo 3,903,161 in August 2019, it fell 21.08%.
The Astro tea brand was ranked 5th, and the brand reputation was analyzed as JiSooo 2,988,809 with participation JiSooo 665,447 media JiSooo 916,121 communication JiSooo 638,640 Community JiSooo 768,601. Compared with the brand reputation JiSooo 5,010,784 in August 2019, it fell 40.35%.
"As a result of the Boygroup personal brand reputation analysis in September 2019, the BTS Jimin brand ranked first. Analysis of the Boygroup personal brand category showed a 16.47% decrease compared to the 132,013,410 Boygroup personal brand reputation Big Data in August 2019. According to the detailed analysis, brand consumption rose 13.09%, brand issue fell 30.44%, brand communication fell 7.28%, and brand spread fell 19.02%. "
"The BTS Jimin brand, which ranked first in the Boy group personal brand reputation, showed a high level of 'Love, Beautiful, Sexy' in the link analysis, and 'Solo, Ami, Sponsor' was analyzed highly in keyword analysis. In the positive ratio analysis, the positive ratio was 83.70%. "
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