According to the announcement of the Korea Enterprise Reputation Research Institute on July 7, the Boy Group brand reputation was analyzed in the order of BTS, 2nd X1 and 3rd EXO in September 2019 Big Data analysis.
The announcement was made by measuring the participation of the boy group brand JiSoooooo, MediaJiSoooooo, Communication JiSoooooo, and Community JiSoooooo through consumer behavior analysis of 728,414,496 boy group brands measured from August 5 to September 6. Compared with the brand Big Data 62,841,316 in August, it increased 15.91%.
The top brand of BTS (RM Sugar Jean J-Hop Ji Min-bu Jungguk) was analyzed as JiSoooooo 3023,3328, Media JiSoooooo 3,378,176, Communication JiSoooooo 3,322,077, and Community JiSoooooo 401,4975, with the brand reputation JiSooooo 13738,556. Compared with the brand reputation JiSooooo 1485,720 in August, it fell 7.53%.
The second-ranked X1 (Han Seung-woo, Cho Seung-yeon, Kim Woo-seok, Kim Yo-gyeol, Cha Joon-ho, Son Dong-pyo, Kang Min-hee, Lee Eun-sang, Song Hyung-joon, Nam Do-hyun) brand became JiSoooooo 112,816, Media JiSooooo 2.14160, Communication JiSooooo 341,531, Community JiSooooo 593, and brand reputation JiSoooooo 3.18 million It was analyzed as 4543. The X1 brand was newly included in the Boy Group brand reputation analysis.
The third-ranked EXO (guard Chan-yeol Kai Dio Baek-hyun Sehun Siumin Lay Chen) brand was analyzed as JiSoooooo 1,500,000 752, Media JiSoooooo 1.8 million1984, Communication JiSoooooo 1029,557, Community JiSoooooo 1.42410, and brand reputation JiSoooooo 5,737,703. Compared with the brand reputation JiSoooooo 5.685,904 in August, it fell 24.01%.
In addition, the 30th place in the Boy Group brand reputation in September 2019 was BTS, X1, EXO, NCT, Seventeen, New East, The Boys, Astro, Hot Shot, Winner, Super Junior, Shiny, Beast, JBJ95, AB6IX, Monster X, Stray Kids, Diones, Infinite, TRCNG, Pentagon, ATIZ, Bix, One Earth, TVXQ, Tomorrow By Together, FT Island, Berryberry and Myth were analyzed in order.