Song Joong-ki - Song Hye-kyo couple's wave 'firefly', which was called 'couple of the century', splashed into Taebaek city.
The two appeared together on KBS in early 2016 and developed into a lover relationship. They married in October of the following year. At that time, the highest audience rating reached 40%, and it was a great success in the box office.
Taebaek city has been enthusiastic about drama marketing when drama became popular. Most of the scenes of the Uruk Taebaek unit, which was the main background in the drama, were filmed on the set inside the Hanbo coal mine, which is a waste coal mine located in Taebaek.
Taebaek city rebuilt the drama set, which had already been demolished to attract tourists, in 2016 with 270 million won. There was criticism that it was a waste of budget both inside and outside.
The following year, in May 2017, a "Dawn of the Sun" park was also created at the entrance of the set, which included statues of Uruk Cathedral and Song Song (Song Joong-ki - Song Hye-kyo) couple, and large Song Joong-ki military artifacts. In addition, Taebaek city has also held Taebaek Couple Festival every year in commemoration of the opening of the Sun's descendants park.
Currently, Taebaek city is promoting the development of new tourism products such as Aurora Park and Slow Restaurant with 27 billion won near the Sun's descendants park and Daebaek drama set.
However, Song Joong-ki - Song Hye-kyo couple suddenly filed for divorce mediation and started divorce process, so they had to consider whether to hold a couple festival that came up for a month.
In addition, the statue of the Song Song couple and the demolition of the set also appeared.
An official of Taibaek city said, "I do not know how to deal with related tourism contents such as festivals in the news of sudden Song Song couple."
The drama "Dawn of the Sun" related parks and festivals, such as a large amount of tourist products