SK Telecom's music platform Flo (FLO) announced on the 15th that it will release a new concept of music content membership Service The Artist & Flo, which will allow users to concentrate on their favorite musicians.
'The Artist & Flo' is the first music platform in Korea to combine the intellectual property rights of The Artist with the music platform. ▲ Music streaming Service customized for each artist, exclusive contents that can only be met in Flo, and music Service with a new concept that provides the limited edition MD product (Goods) of The Artist.
Flo will take a step further from the music platform that provides user-customized recommendation Services based on artificial intelligence (AI) technology so that users can find new music that suits their tastes, and will provide pleasure by providing customized platform space and dedicated content for The Artist and fans to meet.
The first artist of 'The Artist and Flo' is the group EXO (EXO). If Flo users join the 'The Artist and Flo' EXO membership, they will receive EXO characters (profile setting) on the first screen of Flo.
Users who receive EXO characters can meet the home cover that appears when accessing the flow and the EXO special theme that is exclusively released on the background screen in the app, and specially custom playlists are provided on the home screen for fans. The recommended music playlist selected by EXO members is organized in such a way that the members release 2-3 songs each week in sequence.
The Artist & Flo EXO membership is available for a limited period from July 15 to August 14, and The Artist & Flo program is run for 12 months in total for 4 times in 3 months.
“The Artist & Flo is a Service that presents a new way to enjoy music content through the combination of The Artist IP and platform,” said Kim Dong-hoon, head of the music business division at Dreamers Company, which runs Flo. “We expect positive responses from fans and an increase in flow, especially in that it is exclusive content that can only be met in Flo.”