The Korea Institute of Corporate Reputation extracted 138,310,557 brand Big Data from 527 individuals of the boy group from June 18 to July 19 to analyze the Big Data of the boy group's individual brand reputation. The brand reputation index was analyzed by the participation index, media index, communication index, and community index. Compared to the Big Data 169,194,021 of the Boy Group's personal brand reputation in June, it decreased by 18.25%.
The top BTS Jimin brand was the brand reputation index of 11,274,936 with the participation index of 1,311,190 media index 2,268,206 communication index of 3,529,473 community index of 4,166,065. Compared with the brand reputation index of 14,007,590 in June, it fell 19.51%.
The second-largest BTS brand was the Brand Reputation Index of 10,007,706, with the participation index of 870,452 media index 2,016,184 communication index of 3,315,549 community index 3,805,521. Compared with the brand reputation index of 8,603,239 in June, it rose 16.32%.
The third-ranked EXO Baekhyun brand was analyzed as the brand reputation index of 5,460,447 with the participation index of 1,002,744 media index of 2,719,808 communication index of 539,477 community index of 1,198,418. Compared with the brand reputation index of 1,914,866 in June, it surged 185.16%.
The fourth-ranked Astro Cha Eun-woo brand was analyzed as the brand reputation index of 5,366,258, with the participation index of 811,108 media index 1,769,180 communication index 1,160,120 community index 1,625,850. Compared with the brand reputation index of 2,557,615 in June, it rose 109.81%.
The fifth-ranked BTS brand was the participation index 1,217,601 media index 1,695,692 communication index 1,239,794 community index 1,072,969 and the brand reputation index 5,226,055. Compared with the brand reputation index of 10,523,382 in June, it fell 50.34%.
"In July 2019, the Boy Group's personal brand reputation analysis showed that the BTS Jimin brand ranked first. When analyzing the individual brand category of the boy group, it decreased by 18.25% compared to the 169,194,021 of the boy group personal brand reputation in June. According to the detailed analysis, brand consumption fell 1.50%, brand issues fell 28.38%, brand communication fell 7.07%, and brand spread fell 14.45%. "
This month, the 30th place in the Boy Group's personal brand reputation is BTS Jimin, BTS Jungkuk, EXO Baekhyun, Astro Cha Eunwoo, Carbon Year's Bu, Hot Shot Ha Sungwoon, BTS Jin, BTS Sugar, Bix Leo, New East Hwang Min Hyun, BTS RM, EXO Chan Yeol, BTS Jhop, EXO Dio, TVXQ Yunho, O Kai, EXO Siu Min, EXO Sehun, Super Junior Hee Chul, Big Flo Eui Jin, Winner Song Min Ho, Block Vio Pio, Jekskis Eun Ji Won, Shinhwa Advance, New East Baekho, Shinhwa Eric, EXO Suho, BAP Power Chan, EXO Chen, and Pentagon Hui were analyzed in order.