BTS Jimin topped the list of Boy Group brand personal reputations in July

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According to the Korea Institute for Corporate Reputation on the 20th, Jimin was named the top brand of the boy group in July, followed by BTS member Jung Kook and EXO member Baek Hyun.The Korea Institute of Corporate Reputation analyzed the brand reputation index from June 18 to July 19 by extracting 138.3157 brand Big Data of 527 individuals from the boy group and analyzing the participation index, media index, communication index, and community index.Compared to the Boy Groups personal reputation Big Data of 169,191,021 in June 2019, it was down 18.25 percent.The brand of BTS member Jimin, who ranked first, was analyzed as the brand reputation index of 1,121,190, the media index of 2,268,206, the communication index of 3,529,473, and the community index of 4,166,065, which was 112,749.Compared with last months brand reputation index of 14 million 7590, it fell 19.51%.The brand of BTS member Jungkuk was analyzed as the brand reputation index of 107,706 with participation index of 874,452, media index of 201,618, communication index of 3,315,549 and community index of 3,805,521.Compared with the June brand reputation index of 8.6 million 3239, it rose 16.32%.The EXO member Baek Hyun brand, which ranked third, was analyzed as the brand reputation index of 5,464,447 with the participation index of 1 million 2744, the media index of 2,710,988, the communication index of 539,477, and the community index of 1,198,418.Compared with the June brand reputation index of 1,914,866, it jumped 185.16%.In July 2019, the BTS member Jimin brand ranked first in the analysis of the Boy Groups personal brand reputation, said Chang-hwan Koo, director of the Korea Enterprise Reputation Research Institute.Analysis of the Boy Group personal brand category showed that the Boy Group personal brand reputation Big Data decreased by 18.25% compared to 169,191,021 last month.According to the detailed analysis, brand consumption fell 1.50%, brand issues fell 28.38%, brand communication fell 7.07%, and brand spread fell 14.45%. The BTS Jimin brand, which ranked first in the Boy Groups personal brand reputation, showed high scores in Love, Winning and Selling in the link analysis, and Rai, Performance and Ami were analyzed high in keyword analysis.In the positive ratio analysis, the positive ratio was 80.03%. In July, the 30th place in the Boy Groups personal brand reputation was BTS Jimin, BTS Jungkuk, EXO Baekhyun, Astro Cha Eunwoo, BTS Bu, Hot Shot Ha Sung Woon, BTS Jin, BTS Sugar, Bix Leo, New East Hwang Min Hyun, BTS RM, EXO Chan Yeol, BTS Jhop, EXO Dio, TVXQ Yunho, O Kai, EXO Siu Min, EXO Sehun, Super Junior Hee Chul, Big Flo Eui Jin, Winner Song Min Ho, Block Vio Pio, Jekskis Eun Ji Won, Shinhwa Advance, New East Baekho, Shinhwa Eric, EXO Suho, BAP Power Chan, EXO Chen, and Pentagon Hui were analyzed in order.

According to the Korea Institute for Corporate Reputation on the 20th, Jimin was named the top brand of the boy group in July, followed by BTS member Jung Kook and EXO member Baek Hyun.

The Korea Institute of Corporate Reputation analyzed the brand reputation index from June 18 to July 19 by extracting 138.3157 brand Big Data of 527 individuals from the boy group and analyzing the participation index, media index, communication index, and community index. Compared to the Boy Group's personal reputation Big Data of 169,191,021 in June 2019, it was down 18.25 percent.

The brand of BTS member Jimin, who ranked first, was analyzed as the brand reputation index of 1,121,190, the media index of 2,268,206, the communication index of 3,529,473, and the community index of 4,166,065, which was 112,749. Compared with last month's brand reputation index of 14 million 7590, it fell 19.51%.

The brand of BTS member Jungkuk was analyzed as the brand reputation index of 107,706 with participation index of 874,452, media index of 201,618, communication index of 3,315,549 and community index of 3,805,521. Compared with the June brand reputation index of 8.6 million 3239, it rose 16.32%.

The EXO member Baek Hyun brand, which ranked third, was analyzed as the brand reputation index of 5,464,447 with the participation index of 1 million 2744, the media index of 2,710,988, the communication index of 539,477, and the community index of 1,198,418. Compared with the June brand reputation index of 1,914,866, it jumped 185.16%.

"In July 2019, the BTS member Jimin brand ranked first in the analysis of the Boy Group's personal brand reputation," said Chang-hwan Koo, director of the Korea Enterprise Reputation Research Institute. Analysis of the Boy Group personal brand category showed that the Boy Group personal brand reputation Big Data decreased by 18.25% compared to 169,191,021 last month. According to the detailed analysis, brand consumption fell 1.50%, brand issues fell 28.38%, brand communication fell 7.07%, and brand spread fell 14.45%. "

"The BTS Jimin brand, which ranked first in the Boy Group's personal brand reputation, showed high scores in 'Love', 'Winning' and 'Selling' in the link analysis, and 'Rai', 'Performance' and 'Ami' were analyzed high in keyword analysis. In the positive ratio analysis, the positive ratio was 80.03%. "

In July, the 30th place in the Boy Group's personal brand reputation was BTS Jimin, BTS Jungkuk, EXO Baekhyun, Astro Cha Eunwoo, BTS Bu, Hot Shot Ha Sung Woon, BTS Jin, BTS Sugar, Bix Leo, New East Hwang Min Hyun, BTS RM, EXO Chan Yeol, BTS Jhop, EXO Dio, TVXQ Yunho, O Kai, EXO Siu Min, EXO Sehun, Super Junior Hee Chul, Big Flo Eui Jin, Winner Song Min Ho, Block Vio Pio, Jekskis Eun Ji Won, Shinhwa Advance, New East Baekho, Shinhwa Eric, EXO Suho, BAP Power Chan, EXO Chen, and Pentagon Hui were analyzed in order.