Song Hye-kyo - Song Joong-ki, what is the reaction of the advertising industry?

on
Song Hye-kyo and Song Joong-ki have been attracted not only to the image but also to the good and right image as a beautiful and beautiful star.Although divorce is a decision for their happiness, it is Korean society that has a negative impact on the existing image externally.Therefore, advertisers also refer to changes in the image of candidates when they meet models.According to the advertising industry on August 28, advertisers who modeled Song Hye-kyo and Song Joong-ki are struggling with the impact of their divorce on their image.There is also a story that it would be difficult to renew a contract with a brand that had an existing model contract.Companies that have a short contract period will have to worry about whether to renew their contracts, said A, an advertising agent who asked for anonymity. Brands that still have a period of time will watch the situation, such as the process of divorce and their image changes.Song Hye-kyo and Song Joong-ki did not appear in the CF show together. The industry cited that as good.Another advertising agent, B, said, If you have appeared in CF with a couple, divorce can be a reason for termination of the contract. In terms of advertisers, you can claim a penalty, but they are not eligible.As entertainers debts have been controversial for some time, the reason for the termination of the contract includes problems between family members such as damage to their image and divorce due to controversy such as debts of relatives, said B. Song Hye-kyo and Song Joong-ki, who said, I dont think there will be any model contracts for divorce because there are no serious defects that have been confirmed in their lives.Grana left room for controversy if such a problem is revealed during the divorce process.Song Hye-kyo and Song Joong-ki filed a divorce settlement application with the Seoul Family Court on the 26th, saying, We have agreed to divorce and we are only in the process of mediation.If the accompanying CF or divorce is not the reason for termination of the contract, it is inevitable to change the image. If the effect is revealed, the contract termination and penalty can be made.

Song Hye-kyo and Song Joong-ki have been attracted not only to the image but also to the good and right image as a beautiful and beautiful star. Although divorce is a decision for their happiness, it is Korean society that has a negative impact on the existing image externally. Therefore, advertisers also refer to changes in the image of candidates when they meet models.

According to the advertising industry on August 28, advertisers who modeled Song Hye-kyo and Song Joong-ki are struggling with the impact of their divorce on their image. There is also a story that it would be difficult to renew a contract with a brand that had an existing model contract.

“Companies that have a short contract period will have to worry about whether to renew their contracts,” said A, an advertising agent who asked for anonymity. “Brands that still have a period of time will watch the situation, such as the process of divorce and their image changes.”

Song Hye-kyo and Song Joong-ki did not appear in the CF show together. The industry cited that as “good.” Another advertising agent, B, said, "If you have appeared in CF with a couple, divorce can be a reason for termination of the contract." "In terms of advertisers, you can claim a penalty, but they are not eligible." “As entertainers’ debts have been controversial for some time, the reason for the termination of the contract includes problems between family members such as damage to their image and divorce due to controversy such as debts of relatives,” said B. Song Hye-kyo and Song Joong-ki, who said, “I don’t think there will be any model contracts for divorce because there are no serious defects that have been confirmed in their lives.” Grana left room for controversy if such a problem is revealed during the divorce process.

Song Hye-kyo and Song Joong-ki filed a divorce settlement application with the Seoul Family Court on the 26th, saying, "We have agreed to divorce and we are only in the process of mediation."

If the accompanying CF or divorce is not the reason for termination of the contract, it is inevitable to change the image. If the effect is revealed, the contract termination and penalty can be made.