'Sulwhasoo Face' Song Hye-kyo, Song Joong-ki married in two years... What about advertising contracts?

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Advertising industry is also keenly aware of the divorce news of top star couple Song Hye-kyo and Song Joong-ki.Especially, interest in the future of Song Hye-kyo, who has been steadily acting as a representative face of KBeauty, is attracting attention.According to the advertising industry on the 27th, Song Hye-kyo is currently working as a model for Amorepacific Corporations representative cosmetics brand Sulhwasu, Beauty device Make-on, Lotte Mart Chilsung beverage bottled water Isis and Sewon ITCs sunglasses brand Vedibero.Divorce is the personal life of Song Hye-kyo, an official at the Amorepacific Corporation said. It has nothing to do with the contract and has nothing to do with future model activities.We can not specify the model period of Song Hye-kyo under the terms of the contract, but it is a pity that this happened soon after we chose it as a model in the case of Make-on, he said. I do not care much because there are so many issues.As the news of the divorce was publicly announced on the day, each brand is in a mood to talk about related issues.Song Hye-kyo and Isis have signed a model contract until November this year, said Lotte Mart Chilsung Beverage official. We can not say anything at present.A official from Bedibero added that there is no official position until now, except that he signed a contract until November.If advertisers judge that Song Hye-kyos divorce issue has a negative impact on corporate image, they often terminate the contract even if they lose money, an advertising industry official said. However, in the past, actress divorce was a negative issue, but recently, there are many consumers who feel more confident, He said.Song Hye-kyos divorce issue has also had a negative impact on AMOREPACIFIC Corporation.An official from the cosmetics industry said, LG Household & Health Care and China are fiercely competing for KBeauty top position, and Song Hye-kyos divorce will hurt a big image in China.Amorepacific Corporation has put Song Hye-kyo on the front line by strengthening its high-end cosmetics brand Sulwhasoo China business to regain KBeautys representative position.Sulwhasoo achieved annual sales of 1 trillion won in 2015 for the first time as a domestic cosmetics brand, but LG H & Hs premium cosmetics brand Hoo has grown rapidly and has become the first brand in the industry to reach 2 trillion won last year.After the launch of Sulwhasoo in 1997, Sulwhasoo selected actor Song Hye-kyo as the first brand model in December 2017.2017 is the time when LG H & H defeated the Amorepacific Corporation Group and recaptured the top spot in the industry.After Lee Young-ae, the actor, started a gust in China, and Sulwhasoo, who insisted on no model for the past 20 years, decided to fight after selecting Song Hye-kyo, a Korean Wave star.Some say that the divorce issue will not respond to the morepacific corporation somehow.Song Joong-ki Song Hye-kyo song couple, divorce settlement application
Advertising industry is also keenly aware of the divorce news of top star couple Song Hye-kyo and Song Joong-ki.Especially, interest in the future of Song Hye-kyo, who has been steadily acting as a representative face of KBeauty, is attracting attention.According to the advertising industry on the 27th, Song Hye-kyo is currently working as a model for Amorepacific Corporations representative cosmetics brand Sulhwasu, Beauty device Make-on, Lotte Mart Chilsung beverage bottled water Isis and Sewon ITCs sunglasses brand Vedibero.Divorce is the personal life of Song Hye-kyo, an official at the Amorepacific Corporation said. It has nothing to do with the contract and has nothing to do with future model activities.We can not specify the model period of Song Hye-kyo under the terms of the contract, but it is a pity that this happened soon after we chose it as a model in the case of Make-on, he said. I do not care much because there are so many issues.As the news of the divorce was publicly announced on the day, each brand is in a mood to talk about related issues.Song Hye-kyo and Isis have signed a model contract until November this year, said Lotte Mart Chilsung Beverage official. We can not say anything at present.A official from Bedibero added that there is no official position until now, except that he signed a contract until November.If advertisers judge that Song Hye-kyos divorce issue has a negative impact on corporate image, they often terminate the contract even if they lose money, an advertising industry official said. However, in the past, actress divorce was a negative issue, but recently, there are many consumers who feel more confident, He said.Song Hye-kyos divorce issue has also had a negative impact on AMOREPACIFIC Corporation.An official from the cosmetics industry said, LG Household & Health Care and China are fiercely competing for KBeauty top position, and Song Hye-kyos divorce will hurt a big image in China.Amorepacific Corporation has put Song Hye-kyo on the front line by strengthening its high-end cosmetics brand Sulwhasoo China business to regain KBeautys representative position.Sulwhasoo achieved annual sales of 1 trillion won in 2015 for the first time as a domestic cosmetics brand, but LG H & Hs premium cosmetics brand Hoo has grown rapidly and has become the first brand in the industry to reach 2 trillion won last year.After the launch of Sulwhasoo in 1997, Sulwhasoo selected actor Song Hye-kyo as the first brand model in December 2017.2017 is the time when LG H & H defeated the Amorepacific Corporation Group and recaptured the top spot in the industry.After Lee Young-ae, the actor, started a gust in China, and Sulwhasoo, who insisted on no model for the past 20 years, decided to fight after selecting Song Hye-kyo, a Korean Wave star.Some say that the divorce issue will not respond to the morepacific corporation somehow.Song Joong-ki Song Hye-kyo song couple, divorce settlement application

Advertising industry is also keenly aware of the divorce news of top star couple Song Hye-kyo and Song Joong-ki. Especially, interest in the future of Song Hye-kyo, who has been steadily acting as a representative 'face' of KBeauty, is attracting attention.

According to the advertising industry on the 27th, Song Hye-kyo is currently working as a model for Amorepacific Corporation's representative cosmetics brand 'Sulhwasu', Beauty device 'Make-on', Lotte Mart Chilsung beverage bottled water 'Isis' and Sewon ITC's sunglasses brand 'Vedibero'.

"Divorce is the personal life of Song Hye-kyo," an official at the Amorepacific Corporation said. "It has nothing to do with the contract and has nothing to do with future model activities."

"We can not specify the model period of Song Hye-kyo under the terms of the contract, but it is a pity that this happened soon after we chose it as a model in the case of Make-on," he said. "I do not care much because there are so many issues." As the news of the divorce was publicly announced on the day, each brand is in a mood to talk about related issues. "Song Hye-kyo and Isis have signed a model contract until November this year," said Lotte Mart Chilsung Beverage official. "We can not say anything at present." A official from Bedibero added that there is no official position until now, except that he signed a contract until November.

"If advertisers judge that Song Hye-kyo's divorce issue has a negative impact on corporate image, they often terminate the contract even if they lose money," an advertising industry official said. "However, in the past, actress divorce was a negative issue, but recently, there are many consumers who feel more confident, "He said.

Song Hye-kyo's divorce issue has also had a negative impact on Amorepacific Corporation. An official from the cosmetics industry said, "LG Household & Health Care and China are fiercely competing for KBeauty top position, and Song Hye-kyo's divorce will hurt a big image in China."

Amorepacific Corporation has put Song Hye-kyo on the front line by strengthening its high-end cosmetics brand 'Sulwhasoo' China business to regain KBeauty's representative position.

Sulwhasoo achieved annual sales of 1 trillion won in 2015 for the first time as a domestic cosmetics brand, but LG H & H's premium cosmetics brand 'Hoo' has grown rapidly and has become the first brand in the industry to reach 2 trillion won last year.

After the launch of Sulwhasoo in 1997, Sulwhasoo selected actor Song Hye-kyo as the first brand model in December 2017. 2017 is the time when LG H & H defeated the Amorepacific Corporation Group and recaptured the top spot in the industry.

After Lee Young-ae, the actor, started a gust in China, and Sulwhasoo, who insisted on "no model" for the past 20 years, decided to fight after selecting Song Hye-kyo, a Korean Wave star. Some say that the divorce issue will not respond to the morepacific corporation somehow.

Song Joong-ki Song Hye-kyo 'song couple', divorce settlement application