Song Hye-kyo and Song Joong-ki divorce, companies also 'gobbled' over CF contract

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The two actors are active as advertising models for many corporate brands as they have established themselves as top stars.Song Hye-kyo is working as a model for many brands such as Sulwhasoo of AMOREPACIFIC Corporation, Beauty Device Make-On, Lotte Mart Chilsung Beverage Isis, Dyson, and Song Joong-ki is also appearing in many advertisements such as Coca-Cola, Kuchen and Hyundai Ribart.Most companies are keen to talk about whether the two actors advertising model contracts will change. Although there are contracts, it is difficult to confirm the details of the contract immediately.Some companies said that there will be no big change, saying, There is no contract.In the case of divorce, it is not related to model activities because it is the private life of the actor, said Amorepacific Corporation of the cosmetics brand Sulhwasu, which Song Hye-kyo has been active as an advertising model for 19 years.Lotte Mart Chilsung said, I have signed a six-month contract with Song Hye-kyo from May to November. I am careful to approach it because it is a personal matter of actor.I have nothing to say about the change in the contract. Dyson said it had not reviewed unlike some media reports that it would replace the model.Song Joong-kis position as a model was similar: Hyundai Ribat and Kuchen also said it was difficult to confirm whether the contract changes.Coca-Cola is reportedly due to close the contract with Song Joong-ki shortly.An official of a company who asked for anonymity said, There are a lot of factors that can lead to the image of actors due to the development of online community SNS.I also put the phrase revocation of contract in case of a problem in the contract, he said. Of course, top stars know that there are many cases where they do not put these provisions well.The issue of actor who works as a face of a company brand is a problem that is sensitive as an advertiser.Companies say that it is difficult to argue about the change of contract with only the current situation because the rumors of an affair between the two people are not confirmed.

The two actors are active as advertising models for many corporate brands as they have established themselves as top stars. Song Hye-kyo is working as a model for many brands such as Sulwhasoo of Amorepacific Corporation, Beauty Device Make-On, Lotte Mart Chilsung Beverage Isis, Dyson, and Song Joong-ki is also appearing in many advertisements such as Coca-Cola, Kuchen and Hyundai Ribart.

Most companies are keen to talk about whether the two actors' advertising model contracts will change. Although there are contracts, it is difficult to confirm the details of the contract immediately. Some companies said that there will be no big change, saying, "There is no contract."

"In the case of divorce, it is not related to model activities because it is the private life of the actor," said Amorepacific Corporation of the cosmetics brand 'Sulhwasu', which Song Hye-kyo has been active as an advertising model for 19 years.

Lotte Mart Chilsung said, "I have signed a six-month contract with Song Hye-kyo from May to November." "I am careful to approach it because it is a personal matter of actor. I have nothing to say about the change in the contract. "

Dyson said it had not "reviewed" unlike some media reports that it would replace the model.

Song Joong-ki's position as a model was similar: Hyundai Ribat and Kuchen also said it was "difficult to confirm" whether the contract changes. Coca-Cola is reportedly due to close the contract with Song Joong-ki shortly.

An official of a company who asked for anonymity said, "There are a lot of factors that can lead to the image of actors due to the development of online community SNS. "I also put the phrase 'revocation of contract in case of a problem' in the contract," he said. "Of course, top stars know that there are many cases where they do not put these provisions well."

The issue of actor who works as a face of a company brand is a problem that is sensitive as an advertiser. Companies say that it is difficult to argue about the change of contract with only the current situation because the rumors of an affair between the two people are not confirmed.