The Korea Trade-Investment Promotion Agency (KOTRA and KOTRA) announced on the 13th that they held a briefing session and a conference on overseas expansion projects of small and medium-sized enterprises using Running Man' at SBS building in Mok-dong, Seoul.
Running Man is SBS's representative entertainment program, which has become popular in China and Southeast Asia, and all of the cast members have become Hallyu stars. In 2014, the broadcasting format was exported to China under the program name "Run Brother", which is considered to be a success story of the representative Korean Wave entertainment remake.
The Running Man Vietnam version is scheduled to be broadcast on Saturday, April 9, 2019, in the form of co-production of broadcasting format after China. The prime-time (90 minutes from 7:30 p.m.) formation of the most-watched terrestrial channel 'HTV7' in Vietnam has been confirmed. It will be co-produced by Korean SBS and local production teams with a lineup of Vietnamese popular actors Thanh.
The briefing was attended by a total of 50 small and medium-sized companies with promising consumer goods and Services, including Samyang (food), Pulmuone (food), Hannok (hazard-relieving beverage), Paulen (fashion miscellaneous goods), and Dioscritive (franchise). At the briefing session, we introduced and consulted on the entire cycle support project using the Running Man Vietnamese edition, such as ▲ product indirect advertisement (PPL), Running Man online e-commerce store, ▲ publicity using the Vietnamese MCN (multichannel network) influencer, and production presentations (at the end of March 2019) where the cast members participated.
"It is a good opportunity to solve brand awareness and distribution network linkage together with simple indirect advertisement as well as production presentation consultation meeting," said Won Ji-min, a representative of Hannok who participated in this briefing session. "It is a good opportunity to be.
"Vietnam is an important forward base for hawking our products' export bases as more than half of the population, high economic growth rate, and more than half of the population are young people under 35 years of age, and more popularized as a center," said Kim Sang-mook, director of the Service industry at KOTRA. "We will support our small and medium-sized companies to strengthen their export capabilities and succeed in developing new markets in a rapidly changing market environment."