The group BTS won the trophy in the Billboard Music Awards category, which is not only a trophy for them but also a trophy for the genre of K-pop. BTS is mainly Korean only, and it was recognized at the United States of America mainstream music awards ceremony.
BTS received the Top Social Artist Award and Top Iruvar and Group Award at the 2019 Billboard Music Awards at the United States of America's MGM Grand Garden Arena on the 1st (local time). Even if it is a sloping record for the third consecutive time in the Top Social The Artist Award, BTS added another record to history. The top Iruvar and the group are the main awards of the Billboard Music Awards.
BTS was nominated for this category as The Artist in Asia beyond Korea, the longest in non-English music; rival candidates also won. BTS has won awards for competing with Imagine Dragons, Maroon Five, Panic at the Disco and Dan & Shay. So far, Billboard Music Awards' top Iruvar and group categories have only won the British-American The Artists, including One Direction (2015–16), Twenty One Pilots (2017) and Imagine Dragons (2018).
This means that K-pop, which was classified as non-mainstream music before the success of BTS, was recognized as a genre that can compete alongside rock and pop in the English-speaking World. K-pop itself is also a complex genre that mixes hip-hop, pop, and EDM, but there are not many Iruvars or groups that show with dances such as BTS dance. Here, BTS and fans' communication, and their own storytelling have created such a moment of glory as they reach former World music fans. Singer-songwriter Halsey's first dance with BTS and show rose flower Performance since the release of the music video Boy With Luv at the awards ceremony showed the way the mainstream market of United States of America pop embraced K-pop.
The 2019 Billboard Music Awards not only won two BTS titles, but also recognized the influence of BTS and K-pop by deploying the collaboration stage between BTS and Halsey just before Paula Abdul's finale Performance. This is why the Billboard Music Awards' ratings last year were the lowest ever, and it was an inevitable match to capture former World music fans. According to United States of America entertainment media variety magazine, the 2018 Billboard Music Awards recorded 2.4% of ratings in the 18-49 age group. That is said to be a drop of about 8 percentage points from 2017. BTS received a warm cheer from The Artists and fans who filled the awards ceremony with perfect live, as well as powerful and relaxed Performance. In the audience, a song called after the BTS song was unfolded, and after the stage was over, a huge shout and a standing ovation poured out.
“The news of BTS’ third consecutive award is a valuable achievement that marks a stroke in K-pop history,” said Kim Jin-hee, CEO of Billboard Korea. Kim Young-dae, a music critic who wrote “BTS: The Review,” gave meaning to “the Korean group is a new biography in that it is a result of music in Korean.” BTS’s agency, Big Hit Entertainment, reported on the award, saying, “BTS has proved its influence as a global Superstar by winning trophies in the Top Iruvar and Group category, which was nominated for the first time this year.”
Prior to BTS, the Korean singer who won the Billboard Music Awards was Cyda, who won the video category of Top Streaming Song for his "Gangnam Style" at the 2013 Billboard Music Awards.
“We’re still the boys six years ago,” the BTS’ RM said, holding the top Iruvar and the group trophy. “We have the same dreams, the same fears and thoughts, and we will continue to dream the best together,” RM said.
BTS, nicknamed 'The Beatles of Korea', was recalled by the World band The Beatles, which led the British Invasion in 1964 when it received the United States of America music market. The 'best dreams' that the '21st century The Beatles' BTS will achieve again are noted.
BTS will continue its World tour of Chicago Soldier Field on November 11-12 and New Jersey MetLife AT & T Stadium on April 18-19, starting with United States of America Los Angeles Rose Bowl AT & T Stadium.