The results of the Big Data analysis in March of the Boy Group's personal brand reputation were analyzed in the order of BTS Jimin, BTS Bu, and Ha Sung-woon, the third hot shot. The Korean company RAND Corporation selected 135,484,954 brand big data of 521 individuals from February 14 to March 15 to analyze big data of the boy group's individual brand reputation. It was created by using consumer behavior analysis of the boy group's individual brand, and it was made by participating JiSoooo, MediaJiSooo, Communication JiSoooo, and Community JiSoooo. The o was analyzed. Compared to the 144,747,177 big data of the Boy Group's personal brand reputation in February 2019, it decreased by 6.40%. Brand reputation JiSoooo is an indicator created by brand big data analysis by finding out that consumers' online habits have a great impact on brand consumption. Through the analysis of the Boy Group personal brand reputation, it is possible to measure the positive evaluation of the boy group personal brand, media interest, and consumer interest and communication. The analysis of the brand reputation of the boy group included the analysis of brand value evaluation that measured brand influence. In March, the 30th place in the Boy Group's personal brand reputation was BTS Jimin, BTS Bu, Hot Shot Ha Sung Woon, BTS Jungkook, BTS Jin, SF9 Chanhee, BTS Sugar, BTS Jhop, BTS RM, SF9 Rown, EXO Sehoon, Infinite Jang Dong Woo, EXO Siu Min, Shiny Taemin, VIXX Ravi, Monstar X Wonho, Astro Cha Eunwoo, EXO Baekhyun, Seventeen Seung Kwan, EXO Chan Yeol, Monstar X Minhyuk, VIXX N, Seventeen Jung Han, Seventeen Jun, Pentagon Woosuk, Monstar X Juheon, Monstar X Kihyun, NU'EST Baekho, U'EST Min Hyun was analyzed in order. The brand of BTS Jimin was analyzed as JiSoooo 10,419,414 with participation JiSoooo 1,390,472 media JiSoooo 2,227,417 communication JiSoooo 3,361,170 Community JiSoooo 3,440,356. Compared with the brand reputation JiSooo 13,064,314 in January 2019, it fell 20.25%. Second, the BTS brand was analyzed as JiSoooo 8,805,977 with participation JiSoooo 1,090,704 media JiSoooo 1,589,347 communication JiSoooo 3,151,855 Community JiSoooo 2,974,072. Compared with the brand reputation JiSooo 10,212,471 in January 2019, it fell 13.77%. Third, the hot shot Ha Sung-woon brand was analyzed as JiSoooo 7,968,396 as the participating JiSoooo 1,241,292 media JiSoooo 4,521,355 communication JiSoooo 894,889 Community JiSoooo 1,310,860. 4th place, BTS Jungkook brand was analyzed as JiSoooo 7,534,149 with participation JiSoooo 819,553 media JiSoooo 1,335,867 communication JiSoooo 2,429,454 Community JiSoooo 2,949,275. Compared with the brand reputation JiSoooo 5,943,717 in January 2019, it rose 26.76%. Fifth, the brand of BTS Jin was analyzed as JiSoooo 5,087,778, with participation JiSoooo 606,572 media JiSoooo 1,225,152 communication JiSoooo 1,185,243 Community JiSoooo 2,070,811. Compared with the brand reputation JiSoooo 5,130,558 in January 2019, it fell 0.83%. "As a result of the analysis of the boy group's personal brand reputation in March, the BTS Jimin brand ranked first. Analysis of the Boy Group's personal brand category showed a 6.40% decrease compared to 144,747,177 Big Data of the Boy Group's personal brand reputation in February 2019. According to the detailed analysis, brand consumption fell 22.93%, brand issues rose 0.84%, brand communication fell 5.28%, and brand spread fell 10.76%. " "The BTS Jimin brand, which ranked first in the Boy Group's personal brand reputation, was highly analyzed in the link analysis, with 'cute, laughing, good' and 'promise, cheering, solo' in keyword analysis. In the analysis of positive negative ratio, positive ratio was analyzed as 91.68%. " / Photo = DB