This package is the fifth storytelling package released after the Nickname X Message Package, 12 Kanji Animal Character Package, Imoticon Edition Package, and Carcao Friends Package as part of the Share a Coke campaign that has been launched since 2014. Coca-Cola - Coca-Cola, the leader in package marketing, is making a big headline every year with innovative New Year Special packages that reflect trends and consumer needs.
The Coca-Cola - Coca-Cola Special package is designed to convey a thrilling message of support to consumers who have lived harder than anyone else, who are as dazzling as they are.
This year, we used the titles of the global idol BTS, which gives hope and courage to young people around the world with songs, dances, dreams and passions, and gave a thrilling message of support and encouragement for consumers to start 2019 vigorously.
Each package adds the value of the collection by expressing the images of the seven BTS members in a sensual and modern illustration on a red background symbolizing Coca-Cola.
In particular, it has made it possible to send more exciting hopes and encouragement to the precious people by putting a support message using the titles of the hit songs of global idol BTS such as 'Your Spring Day is Today', 'This Year, Burning', 'You Are Really Taunted', 'You Are My IDOL', 'Go Rather Than Your Worship', 'RUN as You', and 'I'm Fine' on the product label. In addition, each package has a vivid color color such as pink, yellow, sky blue, green and orange.
The Coca-Cola - Coca-Cola Special package is available in seven types of 350ml cans, 500ml, 1.5L and 1.8L pet products, and can be purchased at large discount stores, chain supermarkets and convenience stores.