Coexistence of 'BTS & T-ara' .. How to attack K-pop's Vietnam?

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According to Kim Sung-hoon, RBW Vietnam branch manager, BTS and Monster X.Idol groups, which are currently leading the trend of K-pop, such as The Boys, are also gaining explosive popularity in Vietnam.In fact, there were many Top Model who performed dance performance with BTS songs such as Idol and Fake Love at Offline Audition Hanoi 2019 held in the 5th floor Saigon room of Vietnam Intercontinental Hanoi Landmark 72 Hotel on the 22nd with RBW and Kakao M.Twice Cheer Up, Black Pink Jennys Solo, as well as the Top Model, which dances to ITZYs title song Dallala, which debuted on the 12th of last month.Vietnam has confirmed that it is rapidly absorbing the high-tech of K-pop.The popularity of T-ara is clearly different from the trend of Korea.The T-ara delay made headlines in July last year when the song Bitwin Earth, which collaborated with local popular singer Suvin Hwangseon, topped the local music charts for four months after its release.Fans reactions were also explosive when they visited Vietnam for a year-end performance last year; the foundation of its popularity has already begun with T-ara.T-aras song is evaluated as having a unique mongki, which led to the popular response of Vietnam.It is also the reason why Hyomin from T-ara is soloing and promoting in Vietnam.T-ara seniors songs have rhythm and addictive hooking, said Jinju, who visited the 8th International India and financial conference held on the 21st as a Korean singer who is popular in Vietnam. Vietnam is very popular with such music.You can get a glimpse of the fandom culture of Vietnam, which does not easily turn away from the star you like once.In Korea, there are many people who do not give attention to other groups when they become fans of one Idol group, but in Vietnam, fandom about the genre of K pop is formed, which is also possible.However, if the content is less complete, there is a cool tendency that does not accept even if it belongs to the genre of K pop.Even the Idol group, which has not been noticed in Korea, is also a market that is popular in Vietnam if it has the ability, but it is not easy and easy to see, said Jinju. There have been Idol groups that have been evaluated below expectations in the meantime.Vietnam is not an Indianly wealthy country; even if it makes an immediate entry and becomes popular, it cannot be a lucrative market.However, it is pointed out that India is growing rapidly and that marketability should be focused more on the future than now.Vietnam is still low in the income level of the public, so even if the performance is sold out, it will not be a big income for Korean singers and agency companies, said Kim Sung-hoon, the head of the company. As the market preemption is meaningful and the advertising model fees of stars are rising, we can work with Korean companies that want to promote their brands to Vietnam and go into the model. It will be, he said.kim eun-gu

According to Kim Sung-hoon, RBW Vietnam branch manager, BTS and Monster X. Idol groups, which are currently leading the trend of K-pop, such as The Boys, are also gaining explosive popularity in Vietnam. In fact, there were many Top Model who performed dance Performance with BTS songs such as 'Idol' and 'Fake Love' at 'Offline Audition Hanoi 2019' held in the 5th floor Saigon room of Vietnam Intercontinental Hanoi Landmark 72 Hotel on the 22nd with RBW and Kakao M. Twice 'Cheer Up', Black Pink Jenny's 'Solo', as well as the Top Model, which dances to ITZY's title song 'Dallala', which debuted on the 12th of last month. Vietnam has confirmed that it is rapidly absorbing the high-tech of K-pop.

The popularity of T-ara is clearly different from the trend of Korea. The T-ara delay made headlines in July last year when the song Bitwin Earth, which collaborated with local popular singer Suvin Hwangseon, topped the local Music charts for four months after its release. Fans' reactions were also explosive when they visited Vietnam for a year-end Performance last year; the foundation of its popularity has already begun with T-ara. T-ara's song is evaluated as having a unique 'mongki', which led to the popular response of Vietnam. It is also the reason why Hyomin from T-ara is soloing and promoting in Vietnam.

"T-ara seniors' songs have rhythm and addictive hooking," said Jinju, who visited the 8th International India and financial conference held on the 21st as a Korean singer who is popular in Vietnam. "Vietnam is very popular with such Music." You can get a glimpse of the fandom culture of Vietnam, which does not easily turn away from the star you like once. In Korea, there are many people who do not give attention to other groups when they become fans of one Idol group, but in Vietnam, fandom about the genre of K pop is formed, which is also possible.

However, if the content is less complete, there is a cool tendency that does not accept even if it belongs to the genre of K pop. “Even the Idol group, which has not been noticed in Korea, is also a market that is popular in Vietnam if it has the ability, but it is not easy and easy to see,” said Jinju. “There have been Idol groups that have been evaluated below expectations in the meantime.”

Vietnam is not an Indianly wealthy country; even if it makes an immediate entry and becomes popular, it cannot be a lucrative market. However, it is pointed out that India is growing rapidly and that marketability should be focused more on the future than now. “Vietnam is still low in the income level of the public, so even if the Performance is sold out, it will not be a big income for Korean singers and agency companies,” said Kim Sung-hoon, the head of the company. “As the market preemption is meaningful and the advertising model fees of stars are rising, we can work with Korean companies that want to promote their brands to Vietnam and go into the model. “It will be,” he said.

kim eun-gu