“I’ve been living in Lee Young-ja, which is shown to the public, and I didn’t know what I really was. I decided to make a Top Model because I wanted to show up honest through the Lee Young-ja channel.”
This is why Lee Young-ja recently announced her transformation into a YouTube one-person Creator. He became interested in the YouTube world as he conducted the JTBC program Life - Creator Lives. “I thought the Creators who make their own content were great and envious,” Lee Young-ja said. The launch of the Lee Young-ja channel is scheduled for early April. He set a record for the first time as a female entertainer at the end of last year. YouTube has become an irresistible trend for the most popular entertainers.
In addition, existing terrestrial and cable broadcasting programs are unilaterally formatted, so the audience often has to accept them. YouTube, on the other hand, has many functions to participate in real-time conversations with viewers. Celebrities can create another added value in the process of communicating with fans in two directions.
For this reason, there are many comedians among the Top Model entertainers in the one-person Creator because they can communicate more fun with readers as they boast colorful talks. If you are not the best comedian, there are not many fixed gag programs, so your income is unstable. The first-generation one-person Creator entertainer who jumped into YouTube early is comedian Yu-mi Kang. He opened YouTube's 'Likes Channel' in 2015 and secured more than 530,000 subscribers with content that experiences his daily Life and interests.
Kim Jun-ho also started “Kim Jun-ho” in 2017. Currently, there are 500,000 subscribers. The income earned through YouTube is also high. Although the income is not disclosed, if you become a YouTube star, you will have more than the payroll income of a high-quality broadcaster. The more subscribers, the higher the advertising income and the more profitable it can be through indirect advertising (PPL). In fact, Yu-mi Kang said, "I moved from rent to rent through YouTube broadcasting." For this reason, other Actors and Singers such as Yoon Bomi, Actor Shin Se-kyung, Singer Joo Hyun-mi, and other members of the idol group Apex are also jumping into the YouTube world. TV that attracts YouTubers and makes them themselves. For example, Lee Young-ja's program, Life, is a program that includes the process of broadcasting popular YouTubers. One-person Creators, with topical and professional skills, have hundreds of thousands to millions of subscribers. It is a general public, but it gives viewers a fresh fun that is rare in existing broadcasts with talent and talent as well as entertainers. LANSUN Life has attracted attention by appearing a large number of famous YouTubers, including the YouTuber Grand Library, which has about 1.9 million subscribers, the Dawn, which boasts subscribers as well as her husband, the Grand Library, and the famous bants and beauty Creators.
Recently, KBS also introduced the program Deokhwa TV, which shows Actor Lee Deok-hwa, who is 67 years old this year, transforming into a one-person Creator. Lee Deok-hwa visits the VR cafe with Top Model on Horncono (alone Coin karaoke room) for the first time in his Life, and tries to broadcast YouTube live at Hongdae. Deokhwa TV is the first program to adopt KBS's 'YouTube Channel Launching and Post TV Broadcasting Production System'. Especially, 'Deokhwa TV' also encourages middle-aged people to be Top Model on YouTube Creator. SBS's Street Channel has also changed its character now, but when it started broadcasting, Kang Ho-dong and Yang Se-hyung were aiming to become a one-person Creator leading one million subscribers.
Sometimes the network creates YouTube-only programs because they have better production know-how and skills than a single Creator. The web entertainment content Wabsman, produced by JTBC Digital Studio Lulurala, boasts 1.76 million subscribers. It is a simple content that Park Jun-hyung, a god-born broadcaster, looks around the Seoul attractions, but his free-spiritedness and mischievousness are popular points.
“The phenomenon of the interest of entertainers and broadcasters to YouTube is not a trend that passes by for a while, but a huge trend of change,” said Ha Jae-geun, a cultural critic. “The area of YouTube and personal broadcasting will become bigger in the broadcasting industry in the future.”
Lee Young-ja, Yu-mi Kang, Shin Se-kyung and Joo Hyun-mi..............."Lee Deok-hwa, a YouTube Top Model,