In 2012, Psy's Gangnam Style shook the former World.
However, until this time, the 'Gangnam Style' craze was just a temporary event, and not many people expected K-pop to continue to attract attention in the World market.
But it is not difficult to find K-pop on the United States of America Billboards chart, which was now considered an "impossible area." It is BTS that has the water poop.
2018 is one of the biggest events in the Korean song company that BTS's brilliant performance deserves to be remembered.
BTS won the Top Social The Artist Award for the second consecutive year at the 2018 Billboards Music Awards in May, further solidifying its position as a World star, and first place on the "Billboards 200" chart before the new album Love Yourself and took over.
It was not over here. The repackaged album LOVE YOURSELF 'Answer' (Love Yourself Resolution 'Anser') released in August also first place on 'Billboards 200' First place two albums a year I vomited a flag on it.
Billboards first place two albums in a year Only 18 teams have been placed on . In particular, BTS is the only non-English-speaking album to reach the top.
In October, the American Music Awards won the "Favorite Social Artist" award and became the youngest person to win the Order of Culture.
Where they went, fans who were not national or racial were crowded and enthusiastic. The Love Your Self World Tour, which started in Seoul last August, was held in 11 cities including United States of America, Canada, Britain, the Netherlands, Germany and France. Everywhere we went, the sell-out procession continued, especially the first KoreanSinger to perform at United States of America New York City Field.
The BTS' performance did not stay as 'their glory'. The success of BTS, which took a step at the end of years of persistent and persistent efforts, has given K-pop a solid confidence that it can work in the World market.
In fact, many K-pop stars in addition to BTS are playing a prominent role in the World market.
Group Monstar was selected as "The Artist to be noticed in 2019" by Pandora, a streaming music platform representing United States of America last year. The album 'Take.1 Al You Deer' released by Monstar X? 'and the title song 'Short Out' were named side by side on the Billboards World Album Chart and the Billboards World Digital Song Sales Chart Top 10.
Exodo's regular 5th album, "Dont Mess Up My Tempo (DON'T MESS UP MY TEMPO), is the first place on the Billboards World Albums Chart. , Billboards' main chart 'Billboards 200' 23rd and 'The Artist 100' 9th, making a leap to the global group.
The performance of girl groups, centered on the Japanese market, also draws attention. Twice has broken almost all the records that K-pop girl groups can set in the Japanese market. Black Pink also made the Billboards look forward to a leap forward in 2019 with their first overseas performance.
BTS is not just a song, but the first K-pop case that has become a star. In fact, in the United States of America market, where BTS has been in trouble, the way K pop looks has changed significantly. This interest can be the driving force behind the birth of a second BTS.
The know-how that large domestic agencies have gained in the overseas market for the past 10 years is a big weapon. The thorough planning and system is Korea's competitiveness, which is hard to see anywhere in World.
Interest in K-pop is expected to peak in 2019. It is noteworthy that K-pop will be able to control the World market as well as the Asian market for 10 years, starting to tap the Japanese market in the early 2000s.