Global artist BTS plays KBCheongju KB Stars ADM Model once again.
KBCheongju KB Stars (bank president Heo In) said on December 27, "We have signed an AD Model contract with BTS, which has been working as an AD Model since February this year."
KBCheongju KB Stars said, "In February, we conducted an AD campaign of KB Star Banking, a banking app with the slogan BTS and Korea's No.1 Digital Banking, which was selected by 13 million people. This video has exceeded 10 million views only through YouTube back SNS channel, and it has caused a great back repercussions that are loved as content rather than AD. Especially, various comments of overseas customers were introduced and became a hot topic. "
"The KB X BTS savings, which was launched in June, exceeded 180,000 accounts and hAD a great effect on collaboration," he ADded.
KB Cheongju KB Stars official said, "In 2019, we will make efforts to give customers more joy and happiness through various collaborations with BTS."
This renewal is an example of KBCheongju KB Stars' AD philosophy, which has mADe success stories through Kim Yu-na's 13-year and Lee Seung-gi's 9-year back Model, even though it is a trend-sensitive AD market.
KBCheongju KB Stars presented a new AD campaign, PLAY DIGITAL KB, with BTS as a Model on the 14th as a teaser video. In January next year, the AD will be on the air.
hwang hye-jin