According to a survey of women's advertising model brand reputation in November 2018, it was analyzed in the order of Seo Hyun-jin, the second place in Hong Jin-young.
RAND Corporation announced the results of a brand reputation survey of women's advertising models on the 25th. From October 23 to November 24, 2018, we analyzed 16,503,070 brand big data of 50 female advertising models and measured brand participation and communication. Compared to the women's advertising model brand Big Data 13,328,174 in September, it increased by 23.82%.
Brand reputation JiSoooo is an indicator that extracts brand big data and analyzes consumer behavior, classifys it into participation value, communication value, media value, and social value. In the analysis of women's advertising model brand reputation, the analysis of the reputation of the brand was conducted with the participation of consumers, the communication of consumers affecting consumers, and the Community JiSoooo, which measured the size of the brand's spread.
The top 30 rankings for the women's advertising model brand reputation in November 2018 include Hong Jin-young, IU, Seo Hyun-jin, Irene, Jessie, Taeyeon, Jun Ji-hyun, Kyungri, Kim Yuna, Joy, Son Na-eun, Park Na-rae, Im Yoon-ah, Jo Bo-ah, Cla. It was followed by the order of Gong Hyo-jin and Soyou.
The brand of Hong Jin-young was analyzed as brand reputation JiSoooo 836,532 with participation JiSoooo 216,177 communication JiSoooo 122,022 Community JiSoooo 498,333. Compared with the brand reputation JiSoooo 748,443 in September, it rose 11.77%.
Second, the IU brand was analyzed as JiSoooo 771,017 as it became JiSoooo 300,387 Community JiSoooo 302,710. Compared with the brand reputation JiSooo 651,730 in September, it rose 18.30%.
Third, the Seo Hyun-jin brand was analyzed as the brand reputation JiSoooo 675,193 with participation JiSoooo 161,675 communication JiSoooo 91,257 Community JiSoooo 422,261. Compared with the brand reputation JiSooo 160,418 in September, it rose 320.89%.
"In November 2018, the Hong Jin-young brand ranked first in the women's advertising model brand reputation analysis," said Koo Chang-hwan, director of the Korea Corporation. According to the women's advertising model brand category, the number of women's advertising model brand big data increased by 23.82% compared to 13,328,174 in September. According to the detailed analysis, brand consumption rose 43.06%, brand communication rose 49.15%, and brand spread rose 7.51%. "
"In the keyword analysis of the Hong Jin-young brand, which ranked first in the women's advertising model brand reputation in November 2018, "EnJoy, good, good" was high, and "sister, family, thumb chuck" was high in link analysis. In the analysis of positive negative ratios for brands, 83.14 percent of positive ratios came out. "
RAND Corporation ( http://www.reKorea.net director Koo Chang-hwan ) analyzes brand big data to understand the change in brand reputation. In the November 2018 analysis of women's advertising model brand reputation, Hong Jin-young, IU, Seo Hyun-jin, Irene, Jessie, Taeyeon, Jun Ji-hyun, Kyungri, Kim Yuna, Joy, Son Na-eun, Park Na-rae, Im Yoon-ah, Jo Bo-ah, Claudia Kim, Hwasa, Kim Hye-soo, Lee Na-young, Chung Chae-yeon, Seolhyun, Ji-woo, Kim Tae-hee, Han Go-eun, Hyeri, Son Ye-jin, Moon Chae-won, Lee Young-ja, Kim Hee-sun, Gong Hy The brand big data analysis was done on o-jin, Soyou, Han Hye-jin, Mungabi, Park Bo-young, Kim So-hyun, Kim Tae-ri, Kim Se-jung, Kim Yoo-jung, Sohee, Baek Jin-hee, Lee Young-ja, Jeon So-min, Isome, Jung So-min, Lamiran, Lee Jung-eun, Jung Yoo-mi, Seo Eun-soo, Chae Jung-an, Han Eun-jung and Oh Young-ju.