"Lai Kuan-lin effect"...Lai Kuan-lin advertising Model product, middle shopping mall Haru sales volume alone 6 billion

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Wanna One Lai Kuan-lin is showing the advertising effect of Haru sales of 6 billion won.According to the official, Dr. Jarts products, which are modeled on Lai Kuan-lin, were sold at TIMOL, an online shopping mall operated by China Alibaba Group, at about 4 pm on the 11th, with about 32 million Taiwan Taiyuan International Airport (52.3392 million won).In addition, Haru sales exceeded 36 million Taiwan Taiyuan International Airport (KRW 5,884.2 million).In addition, 70 minutes after the sale of the product started, it has already exceeded the sales volume of Haru, the largest shopping festival in China, last year, and about 2 million mask packs, the representative product of the brand, were sold.In this regard, a brand representative announced the above remarkable sales records through the official Weibo account and gave a heartfelt thank you to the fans of Lai Kuan-lin.Lai Kuan-lin, the youngest and visual member in Wanna One, has a strong fandom not only in Korea but also overseas.Since Lai Kuan-lin was used as the China brand embesser of the brand, fans around the world have actively promoted the products of the brand to their SNS and blogs and voluntarily promoted them.The same is true of domestic fans.Olive Young of Korea and Chinas online shopping mall purchase the brand products, upload them to their SNS and blogs, and contribute greatly to the sales and brand awareness of brands using Lai Kuan-lin as Model.As a result, the amount of SNS reference of the brand is known to have increased by more than 3000% compared to the previous use of Lai Kuan-lin as Model.Meanwhile, Wanna Ones first full-length album 111=1 (POWER OF DESTINY), which belongs to Lai Kuan-lin, will be released on the 19th.Photo = DB

Wanna One Lai Kuan-lin is showing the advertising effect of Haru sales of 6 billion won.

According to the official, Dr. Jart's products, which are Modeled on Lai Kuan-lin, were sold at TIMOL, an online shopping mall operated by China Alibaba Group, at about 4 pm on the 11th, with about 32 million Taiwan Taiyuan International Airport (52.3392 million won). In addition, Haru sales exceeded 36 million Taiwan Taiyuan International Airport (KRW 5,884.2 million).

In addition, 70 minutes after the sale of the product started, it has already exceeded the sales volume of Haru, the largest shopping festival in China, last year, and about 2 million mask packs, the representative product of the brand, were sold.

In this regard, a brand representative announced the above remarkable sales records through the official Weibo account and gave a heartfelt thank you to the fans of Lai Kuan-lin.

Lai Kuan-lin, the youngest and visual member in Wanna One, has a strong fandom not only in Korea but also overseas. Since Lai Kuan-lin was used as the China brand embesser of the brand, fans around the world have actively promoted the products of the brand to their SNS and blogs and voluntarily promoted them.

The same is true of domestic fans. Olive Young of Korea and China's online shopping mall purchase the brand products, upload them to their SNS and blogs, and contribute greatly to the sales and brand awareness of brands using Lai Kuan-lin as Model.

As a result, the amount of SNS reference of the brand is known to have increased by more than 3000% compared to the previous use of Lai Kuan-lin as Model.

Meanwhile, Wanna One's first full-length album '111=1 (POWER OF DESTINY)', which belongs to Lai Kuan-lin, will be released on the 19th.

Photo = DB