"BTS, Unfashionable Events"...International and New Korean Brand Values

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As news that BTSs IDOL has won the Japan record charts following Korea and United States of America, the former World is paying attention to the power of idols centered on Kpop and the national brand value of Korea.BTS, which recently became the hot topic in the Hot 100 following the Billboard 200, also occupied the Japan Oricon chart.BTS repackaged album LOVE YOURSELF, Answer, was named at number one on the Oricon weekly album charts for September 17 (September 3–September 9).Billboard Korea (CEO Kim Jin-hee) explained that foreign media are presenting intensive articles on BTS and Kpop culture.Experts have begun to analyze the phenomenon that unfamiliar Korean music and sound recordings are gaining the highest score in the United States of America music market.The BBC quoted World Brand Strategy analyst Martin Roll as saying: In the last few decades, we have proved that Kpop is not simply a trend to brush.The Korean Wave has definitely settled down and it is a blessing to Korea. Australias The Sydney Morning Herald also reported that Kpop is playing a big role in embracing immigrants identity as Asians.Jeff Benjamin, a Kpop columnist on Billboard, said in a CNN interview in May, (BTS and Kpop music) are a major event for the entire world of world music, and it is a representative example of how good music is ready to listen with open mind if it is not an English song.In particular, Billboard is highly evaluating the potential of Korean singers such as BTS, audition programs such as Produce 48, and the victory of girl of the month and big bang.Billboard Korea, the Korean branch of Billboard, is also paying attention to the Kpop craze and global fandom formation.An official from Billboard Korea said, Recently, Kpops success has been continuing, including BTS, Black Pink, Girl of the Month, and Victory.Billboard Korea will always try to spread new Korean Wave cultural contents by providing information on artists who are leading the Kpop trend with new attempts, as well as monopolizing the Kpop Hot 100 chart in English to Billboard headquarters.

As news that BTS's "IDOL" has won the Japan record charts following Korea and United States of America, the former World is paying attention to the power of idols centered on Kpop and the national brand value of Korea.

BTS, which recently became the hot topic in the 'Hot 100' following the 'Billboard 200', also occupied the Japan Oricon chart. BTS' repackaged album LOVE YOURSELF, "Answer", was named at number one on the Oricon weekly album charts for September 17 (September 3–September 9).

'Billboard Korea (CEO Kim Jin-hee) explained that foreign media are presenting intensive articles on BTS and Kpop culture. Experts have begun to analyze the phenomenon that unfamiliar Korean music and sound recordings are gaining the highest score in the United States of America music market.

The BBC quoted World Brand Strategy analyst Martin Roll as saying: "In the last few decades, we have proved that Kpop is not simply a trend to brush. The Korean Wave has definitely settled down and it is a blessing to Korea. " Australia's The Sydney Morning Herald also reported that Kpop is playing a big role in embracing immigrants' identity as Asians.

Jeff Benjamin, a Kpop columnist on Billboard, said in a CNN interview in May, "(BTS and Kpop music) are a major event for the entire World of World music, and it is a representative example of how good music is ready to listen with open mind if it is not an English song."

In particular, Billboard is highly evaluating the potential of Korean singers such as BTS, audition programs such as 'Produce 48', and the victory of girl of the month and big bang. Billboard Korea, the Korean branch of Billboard, is also paying attention to the Kpop craze and global fandom formation.

An official from Billboard Korea said, "Recently, Kpop's success has been continuing, including BTS, Black Pink, Girl of the Month, and Victory. "Billboard Korea will always try to spread new Korean Wave cultural contents by providing information on artists who are leading the Kpop trend with new attempts, as well as monopolizing the Kpop Hot 100 chart in English to Billboard headquarters."