Big Hit Entertainment and CJ ENM, the group's BTS agencies, have joined Hands, and expectations are high that a large Idol group connecting BTS will be created.
Big Hit Entertainment and CJ ENM are set to launch joint venture Villiffe (tentative name) later this month. ENM and Big Hit own 52% and 48% stakes, respectively, and the capital is estimated to be about 7 billion won. Big Hit Entertainment, which has been evaluated for about 1 trillion won in corporate value due to the success of BTS, is working with CJ ENM, so attention is focused on what large projects will be born.
The most dominant observation is that BTS will be created together with their younger brother group. Big Hit Entertainment has only male Idol Producer. For a while, if YG Entertainment, JYP Entertainment, SM Entertainment, etc. have attracted all three Idol Producer with excellent skills and visuals, the back door is that there are a lot of Idol Producer in the big hit after the success of BTS. It is beginning to be heard that male Idols who are preparing to debut as a BTS younger brother group also boast the highest level in terms of visual and skill. Big Hit, with talent and know-how, is expected to launch a project to debut CJ ENM and a large Idol group specialized in survival audition programs.
"Waner One, who was born in CJ ENM's audition program 'Produce 101', has to prepare for the next because the contract ends this year. Big Hit is also training Idol Producer with the idea that they should produce a new singer connecting BTS. Because the goals both sides want are the same, when the two companies meet, a large Idol birth project can be completed with their own know-how. The birth of the BTS younger brother group will be the biggest issue in the music industry. "