The TVN Drama 'Why is Kim Secretary', which has exceeded the highest audience rating of 10%, is also very popular in China, and local interest in Park Seo-joon, the main character, is hot.
On the 12th, in the social influence section of the Weibo Hallyu Power Chart, Park Seo-joon ranked second after the No. 1 BTS, and ranked second among domestic actors. In addition, the keyword related to 'Why is Kim Secretary' appeared in the real-time search term of Weibo, the largest SNS in China, and 'Kim Secretary finally kisses' is the top search word, and it is proving the hot interest of Chinese fans.
This is because Park Seo-joon's MBC Drama 'She Was Pretty', which was aired in 2015, was also attracting attention in China, so it is assumed that there is a synergy with the interest of Park Seo-joon, the main character of 'Why is Kim Secretary?' In fact, major Chinese media such as Tencent and Sina.com are constantly attracting attention, including Park Seo-joon and his Drama 'Why is Kim Secretary?'
A broadcasting official said, "The Chinese netizens who are in love with Park Seo-joon's romantic and delightful charm are synergistic with the fact that Kim is in love with 'Why is Kim'?" "The number of local netizens watching Park Seo-joon's works online has surged, and they are exchanged through SNS,
On the other hand, Park Seo-joon's "Why is Kim Secretary?" 12 times is a total of 8.4% and 9.9% of the nationwide paid platform that integrates cable, satellite and IPTV.