2018 As a result of the brand reputation survey of women's advertising model in June, it was analyzed in the order of Kim Yuna, third place in Han Hye-jin, second place in IU.
RAND Corporation, Korea Enterprises, 2018 May 22 2018 By analyzing 13,540,870 brand big data of 50 female advertising models by June 23, we measured consumers' brand participation, communication and diffusion. Compared to May's women's advertising model brand Big Data 17,662,817, it decreased by 23.34%.
Brand reputation JiSoo is an indicator that extracts brand big data and analyzes consumer behavior to classify it into participation value, communication value, media value, and social value. In the analysis of women's advertising model brand reputation, the analysis of the reputation of the brand was conducted with the participation of consumers, the communication of consumers affecting consumers, and the Community JiSoo, which measured the size of the brand's spread.
2018 The top 30 rankings for the women's advertising model brand reputation in June include IU, Han Hye-jin, Kim Yuna, Seolhyun, Son Na-eun, Go Ah-ra, Im Yoon-ah, Irene, Jo Bo-ah, Son Ye-jin, Hong Jin-young, Taeyeon, Jun Ji-hyun, Jang Sh In-young, Solvin, Seo Ye-ji, Kim Hee-ae, Kang Han-Na, Seo Eun-soo, Go Joon-hee, Park Na-rae, Gong Seung-yeon, Han Hyo-joo, Hyeri, Kim Tae-ri, Kim Tae-hee, Bae Yunkyoung, Yo In- Na, Jung Yu-mi, Lee Sung-kyung were analyzed in order.
The IU brand, which ranked first, was analyzed as JiSoo 1,039,903 with JiSoo 246,192 communication JiSoo 207,402 Community JiSoo 586,309. Last 2018 It was down 125.48% from May's brand reputation JiSoo 1,437,201.
The second-ranked Han Hye-jin brand was analyzed as JiSoo 962,827 with participation JiSoo 168,749 communication JiSoo 366,023 Community JiSoo 428,056. Last 2018 Brands rose 136.70% from ChiSoo 496,314 in May.
The third-ranked Kim Yuna brand was analyzed as JiSoo 830,450 with JiSoo 26,921 communication JiSoo 185,279 Community JiSoo 618,250. Last 2018 Brands fell 19.61% in May from 1,033,015 in JiSoo.
"2018," said Koo Chang-hwan, director of RAND Corporation, Korea Enterprises. As a result of the analysis of the women's advertising model brand reputation in June, IU brand ranked first. Compared to May's women's advertising model brand Big Data 17,662,817, it decreased by 23.34%. According to the detailed analysis, brand consumption fell 11.33%, brand communication fell 11.03%, and brand spread fell 32.60%. "
"2018 In the keyword analysis of the IU brand, which ranked first in the women's advertising model brand reputation in June, "Good, hurt, diverse" was high, and "Samsung Card, Montschel, Maxim" was high in link analysis. In the analysis of the positive ratio for brands, the positive ratio was 66.71%. "
RAND Corporation, a Korean company, is analyzing brand big data to understand the change in brand reputation. 2018 In the analysis of the women's advertising model brand reputation in June, IU, Han Hye-jin, Kim Yuna, Seolhyun, Son Na-eun, Go Ah-ra, Im Yoon-ah, Irene, Jo Bo-ah, Son Ye-jin, Hong Jin-young, Taeyeon, Jun Ji-hyun, Jang Shin-h Young, Solvin, Seo Ye-ji, Kim Hee-ae, Kang Han-Na, Seo Eun-soo, Go Joon-hee, Park Na-rae, Gong Seung-yeon, Han Hyo-joo, Hyeri, Kim Tae-ri, Kim Tae-hee, Bae Yunkyoung, Yoo In-na, Jung Yu-mi, Lee Sung-kyung, Kim Go-eun, Kim So-hee, Jang Do-yeon, Park Bo-young, Lee Young-ae, Hani, Lee Sun-bin, Nancy, Na Young, Suzy, Kim Hee-sun, Kim Ji-won, Kim So-hye, Kim Yoo-jung, Kim So-hyun, Kim Se-jung, Kim Ha-young, Jeon So-min, Chung Chae-yeon and Jeong So-min analyzed brand big data.