Billboards vice president "highly valued BTS Top Model spirit...K-pop has grown"

Silvio Pietroluongo, vice president of United States of America Music Media Billboards, analyzed the background of BTS popularity in an email interview with the 5th.He compared PSYs Gangnam Style that hit World in 2012 with the achievement of BTS today and evaluated K-pop as having achieved qualitative growth.However, he warned that if he settles in the present, he will be on the J-pop train, which once lost its old reputation while catching up with the World entertainment industry.Pierrolong is the VP of charts & data development, vice president of the Billboards charts.The Billboards chart, a performance indicator of popular music, is updated weekly under his management and supervision, and has a great influence on the World culture.The following is a one-word answer with Pierrolong.- - What is the secret to BTS success?▲ Many critics have criticized K-pops exhaustive and similar music style and characters, even saying that it is just a doll that is taken at a factory.The show business size of United States of America is about 17.2 billion Family Dollar, the highest in the World.It is about 20 times the size of the Korean market, which is about 800 million Family Dollar.If you do not have any music, singing skills, or stage manners, you can never stand on the Billboards stage.The key to BTS success lies in its music, which is distinctly different from the existing K-pop singers; their strengths are its outstanding symbolism and implicitness.The commentary video comparing BTSs music with novels and philosophy is divided into YouTube.They won the Billboards Music Awards twice and grew K-pop to the next level.- - PSYs Gangnam Style finished second for seven consecutive weeks on the Billboards Hot 100 - how is the BTS syndrome different then and today?▲ Objectively, PSYs popular popularity was wider. Comic and simple rhythms, choreography, and music videos became popular regardless of age, gender, and nationality.However, Musics YG Entertainment ability was lacking and ended almost in one-off.On the other hand, BTS is expanding its supporters by expanding the Music World with detailed strategies and organizational power, starting with a small number of fan clubs.In the entertainment industry, which is easy to relate to short-sighted popularity, BTS top model spirit should be highly appreciated.- - Japan singer Sakamoto Kyu also topped the Billboards Hot 100 with Sukiyaki in 1963.▲ I think it is difficult to give a big meaning except for the first place on the Billboards chart as the same Asia The Artist.- - Some point out that United States of America mainstream culture still treats foreign songs as side culture.▲ I agree to some extent.Taylor Swift, Bruno Mars, (from United States of America), is a wide and deep fan base and has also proudly won the Top The Artist award for this years Billboards Music Awards.BTS also expects to grow more musically as well as the Top Social The Artist this time to create a new myth that will receive the Top The Artist award.- - So what is the most United States of America culture?▲ United States of Americas biggest strength is openness to commercialize all items.The marketing power to re-create Coca-Cola or Apples corporate brand as culture and products is the best in World.Please understand the open mind that recognizes the unique work World and the market culture of United States of America that commercializes it.- - Camilla Cabeyos Havana (Havana) from Cuba and Luis Fonsis Despacito from Puerto Rico have become World-like.Why Latin Music is attracting attention?It is because both sheep and quality have grown. Spanish is used as a common language in many countries.In particular, in United States of America, Hispanic cultural influence and consumption are absolute: Jennifer Lopez and Shakira are also releasing Spanish records separately.The Latin musicians singing ability, exotic rhythm, and emotional expression are superior to any other genre of singers, and the songs that collaborate with World Musicians with weapons make the work more prominent.- - Is K-pop competitive in the future?If K-pop is not as active as Latin music and does not transform the top model, market expansion will be more difficult. Markets always change.And consumers are becoming more demanding and smart, and competitors are increasing. If they do not grow qualitatively, it is a moment to lose competitiveness like J-pop and fall.- - Where is the music market that Billboards pays most attention to?▲ Asia. Now, based on YouTube views, six of the top 10 songs are Latin Music, but growth is slowing.Asia is expected to achieve top-line and internal growth based on explosive population growth and stable India growth compared to South America.In particular, the Millennials (born 1980-2000) are not only wealthy in India but also culturally rich, compared to the past generations, mostly all-rounders capable of playing one-person instruments.They need a high level of music and diversity that they can sympathize with.- - What is the secret of Billboards to maintaining authority and trust?▲ Professional and ball Some Like It Hot.Billboards first started its chart business in United States of America in 1940, based on radio broadcasts and record sales.Now, the number of YouTube views and downloads is combined to organize and subdivide the entire World Music genre chart.Without these two expertise in the industry that requires speed and accuracy, it would not have achieved todays reputation.- - The Korean music charts often raise the issue of ranked manipulation. Billboards how to maintain the ball Like It Hot.It is a system of adding points to each chart ranking. Of course, it is difficult to ignore the resultant figures no matter how hard each music chart is due to the active support of the enthusiastic idol fans.The broadcasting sector has the largest point of addition, and in recent years, fans have been supporting it, so there are many worries in the industry.- - Billboards withdrew from the Korean market in the past and re-established Billboards Korea in December 2017.Billboards Korea had been in trouble for its operational trial and error, but I saw the possibility that K-pop would become a new culture.So I created a new K-pop chart, and I write articles directly covering the Korean market.Now, YG Entertainment is developing K-pop from music culture to comprehensive culture.Billboards brand and marketability performance business is also underway, and K-pop is looking for ways to more actively connect overseas.PSY was a popular one-off, but BTS Music is distinctly different. Consumer smarter...K pop, if you do not grow qualitatively, it falls like J pop.
Silvio Pietroluongo, vice president of United States of America Music Media Billboards, analyzed the background of BTS popularity in an email interview with the 5th.He compared PSYs Gangnam Style that hit World in 2012 with the achievement of BTS today and evaluated K-pop as having achieved qualitative growth.However, he warned that if he settles in the present, he will be on the J-pop train, which once lost its old reputation while catching up with the World entertainment industry.Pierrolong is the VP of charts & data development, vice president of the Billboards charts.The Billboards chart, a performance indicator of popular music, is updated weekly under his management and supervision, and has a great influence on the World culture.The following is a one-word answer with Pierrolong.- - What is the secret to BTS success?▲ Many critics have criticized K-pops exhaustive and similar music style and characters, even saying that it is just a doll that is taken at a factory.The show business size of United States of America is about 17.2 billion Family Dollar, the highest in the World.It is about 20 times the size of the Korean market, which is about 800 million Family Dollar.If you do not have any music, singing skills, or stage manners, you can never stand on the Billboards stage.The key to BTS success lies in its music, which is distinctly different from the existing K-pop singers; their strengths are its outstanding symbolism and implicitness.The commentary video comparing BTSs music with novels and philosophy is divided into YouTube.They won the Billboards Music Awards twice and grew K-pop to the next level.- - PSYs Gangnam Style finished second for seven consecutive weeks on the Billboards Hot 100 - how is the BTS syndrome different then and today?▲ Objectively, PSYs popular popularity was wider. Comic and simple rhythms, choreography, and music videos became popular regardless of age, gender, and nationality.However, Musics YG Entertainment ability was lacking and ended almost in one-off.On the other hand, BTS is expanding its supporters by expanding the Music World with detailed strategies and organizational power, starting with a small number of fan clubs.In the entertainment industry, which is easy to relate to short-sighted popularity, BTS top model spirit should be highly appreciated.- - Japan singer Sakamoto Kyu also topped the Billboards Hot 100 with Sukiyaki in 1963.▲ I think it is difficult to give a big meaning except for the first place on the Billboards chart as the same Asia The Artist.- - Some point out that United States of America mainstream culture still treats foreign songs as side culture.▲ I agree to some extent.Taylor Swift, Bruno Mars, (from United States of America), is a wide and deep fan base and has also proudly won the Top The Artist award for this years Billboards Music Awards.BTS also expects to grow more musically as well as the Top Social The Artist this time to create a new myth that will receive the Top The Artist award.- - So what is the most United States of America culture?▲ United States of Americas biggest strength is openness to commercialize all items.The marketing power to re-create Coca-Cola or Apples corporate brand as culture and products is the best in World.Please understand the open mind that recognizes the unique work World and the market culture of United States of America that commercializes it.- - Camilla Cabeyos Havana (Havana) from Cuba and Luis Fonsis Despacito from Puerto Rico have become World-like.Why Latin Music is attracting attention?It is because both sheep and quality have grown. Spanish is used as a common language in many countries.In particular, in United States of America, Hispanic cultural influence and consumption are absolute: Jennifer Lopez and Shakira are also releasing Spanish records separately.The Latin musicians singing ability, exotic rhythm, and emotional expression are superior to any other genre of singers, and the songs that collaborate with World Musicians with weapons make the work more prominent.- - Is K-pop competitive in the future?If K-pop is not as active as Latin music and does not transform the top model, market expansion will be more difficult. Markets always change.And consumers are becoming more demanding and smart, and competitors are increasing. If they do not grow qualitatively, it is a moment to lose competitiveness like J-pop and fall.- - Where is the music market that Billboards pays most attention to?▲ Asia. Now, based on YouTube views, six of the top 10 songs are Latin Music, but growth is slowing.Asia is expected to achieve top-line and internal growth based on explosive population growth and stable India growth compared to South America.In particular, the Millennials (born 1980-2000) are not only wealthy in India but also culturally rich, compared to the past generations, mostly all-rounders capable of playing one-person instruments.They need a high level of music and diversity that they can sympathize with.- - What is the secret of Billboards to maintaining authority and trust?▲ Professional and ball Some Like It Hot.Billboards first started its chart business in United States of America in 1940, based on radio broadcasts and record sales.Now, the number of YouTube views and downloads is combined to organize and subdivide the entire World Music genre chart.Without these two expertise in the industry that requires speed and accuracy, it would not have achieved todays reputation.- - The Korean music charts often raise the issue of ranked manipulation. Billboards how to maintain the ball Like It Hot.It is a system of adding points to each chart ranking. Of course, it is difficult to ignore the resultant figures no matter how hard each music chart is due to the active support of the enthusiastic idol fans.The broadcasting sector has the largest point of addition, and in recent years, fans have been supporting it, so there are many worries in the industry.- - Billboards withdrew from the Korean market in the past and re-established Billboards Korea in December 2017.Billboards Korea had been in trouble for its operational trial and error, but I saw the possibility that K-pop would become a new culture.So I created a new K-pop chart, and I write articles directly covering the Korean market.Now, YG Entertainment is developing K-pop from music culture to comprehensive culture.Billboards brand and marketability performance business is also underway, and K-pop is looking for ways to more actively connect overseas.PSY was a popular one-off, but BTS Music is distinctly different. Consumer smarter...K pop, if you do not grow qualitatively, it falls like J pop.
Silvio Pietroluongo, vice president of United States of America Music Media Billboards, analyzed the background of BTS popularity in an email interview with the 5th.He compared PSYs Gangnam Style that hit World in 2012 with the achievement of BTS today and evaluated K-pop as having achieved qualitative growth.However, he warned that if he settles in the present, he will be on the J-pop train, which once lost its old reputation while catching up with the World entertainment industry.Pierrolong is the VP of charts & data development, vice president of the Billboards charts.The Billboards chart, a performance indicator of popular music, is updated weekly under his management and supervision, and has a great influence on the World culture.The following is a one-word answer with Pierrolong.- - What is the secret to BTS success?▲ Many critics have criticized K-pops exhaustive and similar music style and characters, even saying that it is just a doll that is taken at a factory.The show business size of United States of America is about 17.2 billion Family Dollar, the highest in the World.It is about 20 times the size of the Korean market, which is about 800 million Family Dollar.If you do not have any music, singing skills, or stage manners, you can never stand on the Billboards stage.The key to BTS success lies in its music, which is distinctly different from the existing K-pop singers; their strengths are its outstanding symbolism and implicitness.The commentary video comparing BTSs music with novels and philosophy is divided into YouTube.They won the Billboards Music Awards twice and grew K-pop to the next level.- - PSYs Gangnam Style finished second for seven consecutive weeks on the Billboards Hot 100 - how is the BTS syndrome different then and today?▲ Objectively, PSYs popular popularity was wider. Comic and simple rhythms, choreography, and music videos became popular regardless of age, gender, and nationality.However, Musics YG Entertainment ability was lacking and ended almost in one-off.On the other hand, BTS is expanding its supporters by expanding the Music World with detailed strategies and organizational power, starting with a small number of fan clubs.In the entertainment industry, which is easy to relate to short-sighted popularity, BTS top model spirit should be highly appreciated.- - Japan singer Sakamoto Kyu also topped the Billboards Hot 100 with Sukiyaki in 1963.▲ I think it is difficult to give a big meaning except for the first place on the Billboards chart as the same Asia The Artist.- - Some point out that United States of America mainstream culture still treats foreign songs as side culture.▲ I agree to some extent.Taylor Swift, Bruno Mars, (from United States of America), is a wide and deep fan base and has also proudly won the Top The Artist award for this years Billboards Music Awards.BTS also expects to grow more musically as well as the Top Social The Artist this time to create a new myth that will receive the Top The Artist award.- - So what is the most United States of America culture?▲ United States of Americas biggest strength is openness to commercialize all items.The marketing power to re-create Coca-Cola or Apples corporate brand as culture and products is the best in World.Please understand the open mind that recognizes the unique work World and the market culture of United States of America that commercializes it.- - Camilla Cabeyos Havana (Havana) from Cuba and Luis Fonsis Despacito from Puerto Rico have become World-like.Why Latin Music is attracting attention?It is because both sheep and quality have grown. Spanish is used as a common language in many countries.In particular, in United States of America, Hispanic cultural influence and consumption are absolute: Jennifer Lopez and Shakira are also releasing Spanish records separately.The Latin musicians singing ability, exotic rhythm, and emotional expression are superior to any other genre of singers, and the songs that collaborate with World Musicians with weapons make the work more prominent.- - Is K-pop competitive in the future?If K-pop is not as active as Latin music and does not transform the top model, market expansion will be more difficult. Markets always change.And consumers are becoming more demanding and smart, and competitors are increasing. If they do not grow qualitatively, it is a moment to lose competitiveness like J-pop and fall.- - Where is the music market that Billboards pays most attention to?▲ Asia. Now, based on YouTube views, six of the top 10 songs are Latin Music, but growth is slowing.Asia is expected to achieve top-line and internal growth based on explosive population growth and stable India growth compared to South America.In particular, the Millennials (born 1980-2000) are not only wealthy in India but also culturally rich, compared to the past generations, mostly all-rounders capable of playing one-person instruments.They need a high level of music and diversity that they can sympathize with.- - What is the secret of Billboards to maintaining authority and trust?▲ Professional and ball Some Like It Hot.Billboards first started its chart business in United States of America in 1940, based on radio broadcasts and record sales.Now, the number of YouTube views and downloads is combined to organize and subdivide the entire World Music genre chart.Without these two expertise in the industry that requires speed and accuracy, it would not have achieved todays reputation.- - The Korean music charts often raise the issue of ranked manipulation. Billboards how to maintain the ball Like It Hot.It is a system of adding points to each chart ranking. Of course, it is difficult to ignore the resultant figures no matter how hard each music chart is due to the active support of the enthusiastic idol fans.The broadcasting sector has the largest point of addition, and in recent years, fans have been supporting it, so there are many worries in the industry.- - Billboards withdrew from the Korean market in the past and re-established Billboards Korea in December 2017.Billboards Korea had been in trouble for its operational trial and error, but I saw the possibility that K-pop would become a new culture.So I created a new K-pop chart, and I write articles directly covering the Korean market.Now, YG Entertainment is developing K-pop from music culture to comprehensive culture.Billboards brand and marketability performance business is also underway, and K-pop is looking for ways to more actively connect overseas.PSY was a popular one-off, but BTS Music is distinctly different. Consumer smarter...K pop, if you do not grow qualitatively, it falls like J pop.

Silvio Pietroluongo, vice president of United States of America Music Media Billboards, analyzed the background of BTS popularity in an email interview with the 5th.

He compared PSY's "Gangnam Style" that hit World in 2012 with the achievement of BTS today and evaluated K-pop as having achieved qualitative growth.

However, he warned that if he settles in the present, he will be on the J-pop train, which once lost its old reputation while catching up with the World entertainment industry.

Pierrolong is the VP of charts & data development, vice president of the Billboards charts. The Billboards chart, a performance indicator of popular Music, is updated weekly under his management and supervision, and has a great influence on the World culture.

The following is a one-word answer with Pierrolong.

- - What is the secret to BTS' success?

▲ Many critics have criticized K-pop's exhaustive and similar Music style and characters, even saying that it is "just a doll that is taken at a factory." The show business size of United States of America is about 17.2 billion Family Dollar, the highest in the World. It is about 20 times the size of the Korean market, which is about 800 million Family Dollar. If you do not have any Music, singing skills, or stage manners, you can never stand on the Billboards stage.

The key to BTS' success lies in its Music, which is distinctly different from the existing K-pop singers; their strengths are its outstanding symbolism and implicitness. The commentary video comparing BTS's Music with novels and philosophy is divided into YouTube. They won the Billboards Music Awards twice and grew K-pop to the next level.

- - PSY's "Gangnam Style" finished second for seven consecutive weeks on the Billboards' Hot 100 - how is the BTS syndrome different then and today?

▲ Objectively, PSY's popular popularity was wider. Comic and simple rhythms, choreography, and Music videos became popular regardless of age, gender, and nationality. However, Music's YG Entertainment ability was lacking and ended almost in one-off.

On the other hand, BTS is expanding its supporters by expanding the Music World with detailed strategies and organizational power, starting with a small number of fan clubs. In the entertainment industry, which is easy to relate to short-sighted popularity, BTS' Top Model spirit should be highly appreciated.

- - Japan singer Sakamoto Kyu also topped the Billboards' Hot 100 with "Sukiyaki" in 1963.

▲ I think it is difficult to give a big meaning except for the first place on the Billboards chart as the same Asia The Artist.

- - Some point out that United States of America mainstream culture still treats foreign songs as 'side culture'.

▲ I agree to some extent. Taylor Swift, Bruno Mars, (from United States of America), is a wide and deep fan base and has also proudly won the Top The Artist award for this year's Billboards Music Awards. BTS also expects to grow more Musically as well as the 'Top Social The Artist' this time to create a new myth that will receive the 'Top The Artist' award.

- - So what is the most 'United States of America' culture?

United States of America's biggest strength is openness to commercialize all items. The marketing power to re-create Coca-Cola or Apple's corporate brand as culture and products is the best in World. Please understand the open mind that recognizes the unique work World and the market culture of United States of America that commercializes it.

- - Camilla Cabeyo's "Havana" (Havana) from Cuba and Luis Fonsi's "Despacito" from Puerto Rico have become World-like. Why Latin Music is attracting attention?

It is because both sheep and quality have grown. Spanish is used as a common language in many countries. In particular, in United States of America, Hispanic cultural influence and consumption are absolute: Jennifer Lopez and Shakira are also releasing Spanish records separately. The Latin Musicians’ singing ability, exotic rhythm, and emotional expression are superior to any other genre of singers, and the songs that collaborate with World Musicians with weapons make the work more prominent.

- - Is K-pop competitive in the future?

If K-pop is not as active as Latin Music and does not transform the Top Model, market expansion will be more difficult. Markets always change. And consumers are becoming more demanding and smart, and competitors are increasing. If they do not grow qualitatively, it is a moment to lose competitiveness like J-pop and fall.

- - Where is the Music market that Billboards pays most attention to?

Asia. Now, based on YouTube views, six of the top 10 songs are Latin Music, but growth is slowing. Asia is expected to achieve top-line and internal growth based on explosive population growth and stable India growth compared to South America. In particular, the Millennials (born 1980-2000) are not only wealthy in India but also culturally rich, compared to the past generations, mostly all-rounders capable of playing one-person instruments. They need a high level of Music and diversity that they can sympathize with.

- - What is the secret of Billboards to maintaining authority and trust?

▲ Professional and ball Some Like It Hot. Billboards first started its chart business in United States of America in 1940, based on radio broadcasts and record sales. Now, the number of YouTube views and downloads is combined to organize and subdivide the entire World Music genre chart. Without these two expertise in the industry that requires speed and accuracy, it would not have achieved today's reputation.

- - The Korean Music charts often raise the issue of 'ranked manipulation'. Billboards how to maintain the ball Like It Hot.

It is a system of adding points to each chart ranking. Of course, it is difficult to ignore the resultant figures no matter how hard each Music chart is due to the active support of the enthusiastic idol fans. The broadcasting sector has the largest point of addition, and in recent years, fans have been supporting it, so there are many worries in the industry.

- - Billboards withdrew from the Korean market in the past and re-established 'Billboards Korea' in December 2017.

Billboards Korea had been in trouble for its operational trial and error, but I saw the possibility that K-pop would become a new culture. So I created a new K-pop chart, and I write articles directly covering the Korean market. Now, YG Entertainment is developing K-pop from Music culture to comprehensive culture. Billboards' brand and marketability performance business is also underway, and K-pop is looking for ways to more actively connect overseas.

"PSY was a popular one-off, but BTS Music is distinctly different." "Consumer smarter...k pop, if you do not grow qualitatively, it falls like J pop."