Group BTS is also making a new history in "Rocks."
BTS won the "Top Social Artist Award" for the second consecutive year at the Billboardss Music Awards in the United States on the 21st.
The Korean singer's award at the awards ceremony is the second time after PSY, who received the video award of 'Top Streaming Song' in 'Gangnam Style' in 2013, but the bulletproof boy band is the first in Korea for the second consecutive year.
How much is the "ransom" of BTS, which won the Billboardss award, winning the world status, over pop stars such as Justin Bieber, Ariana Grande, Demi Lovato and Sean Mendes?
According to industry experts, the economic value of BTS has already surpassed PSY's achievements.
The ripple effect of the Korean Wave, which BTS has driven, is enormous not only in sales and sales volume but also in numbers, but it is expected to exceed about 1 trillion won in amount.
KOTRA, Korea Trade-Investment Promotion Agency, analyzed that the amount of national brand assets created by Cyay in 2013 as 'Gangnam Style' reached 665.6 billion won. In addition, Netmarble Games recently purchased 25.7% of BTS's big hit entertainment stake for 2014 billion won, and the market capitalization after the big hit is expected to exceed 1 trillion won.
Lee Ki-hoon, a researcher at Hana Financial Investment, said, "If we look at valuations based on net profit, the market capitalization of big hit is well above the market capitalization of all SM Entertainment."
Meanwhile, according to Billboardss magazine on the 21st, BTS reported that it had officially recorded 24 hours of views of the biggest music video release this year with its new song 'Face Love'.
"According to YouTube, "Fake Love" reached 35.9 million views a day, surpassing the 22.3 million views previously recorded by "DNA" and set its own record," Billboardss said. "This led to the BTS' top 10 24-hour views of the past, with two songs, "Fake Love" (3rd) and "DNA" (9th).
Photo Billboardss Music Awards Official SNS